Tracardi
Tracardi is an open-source, composable, API-first customer data platform engine for building a tailored CDP.
What Tracardi is
Tracardi is an open-source, composable, API-first customer data platform engine for building a tailored CDP. It collects behavioral customer data from websites, mobile apps, web services, CRMs, e-commerce shops, CSV files, APIs, queues, and databases. It can merge that information into unified customer profiles and automatically deduplicate records. Journey automation supports data collection, engagement, messaging, targeting, recommendations, and reminders. Documented integration resources include HubSpot, Salesforce, Mailchimp, Mautic, Mixpanel, Airtable, RabbitMQ, Slack, Discord, and Telegram. Tracardi does not send marketing campaigns, though it can collect consent and subscription data and connect marketing data with other platforms. Deployment documentation describes open-source and commercial Docker installations and Helm-based production installation. The production guide lists Redis, Elasticsearch, Apache Pulsar, and MySQL as dependencies. It recommends encrypted API connections, separating event collection and GUI APIs, and limiting GUI access to trusted networks. The free open-source plan has limits on event rate, tenancy, automation, and event validation. Commercial plans require contacting the provider for pricing.
Good
- Collects data from a wide range of source types.
- Can merge profiles and deduplicate customer records.
- Journey automation includes targeting and recommendations.
- Documented integrations include CRM and messaging tools.
- Open-source version is free.
Watch out
- The free plan limits events per second.
- The free plan is single tenant.
- The free plan has limited automation and no event validation.
- Commercial plan prices require contacting the provider.
Who it suits
The maker positions the free open-source version for small companies with limited customers, the enterprise version for larger companies with substantial data, and the multi-tenant version for SaaS providers.
Verdict
Tracardi brings customer data collection, profile unification, and journey automation into a deployable CDP engine. Check the free-plan limits, production dependencies, and campaign-sending limitation before choosing it.
Plans and prices
From Tracardi's own pricing page, checked 2 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Open-Source Version | Free | Limited events per second · single tenant · limited automation · no event validation · Free |
| Commercial Enterprise Version | Priced on request | Single tenant · includes on-premise license with unlimited profile storage and event collection · Contact for pricing |
| Commercial Multi-Tenant Version | Priced on request | For SaaS providers · multi-tenant setup · installation and integration support · Contact for pricing |
The facts
Each one read from Tracardi's own pages, with the date it was checked.
What it does
- Automation
- Journey automation supports customer data collection, engagement, messaging, targeting, product recommendations, and reminders.checked 2 Oct 2026
- Commercial support
- The multi-tenant commercial plan includes installation and integration support.checked 2 Oct 2026
- Data collection
- It collects behavioral customer data from websites, mobile apps, web services, CRMs, e-commerce shops, CSV files, APIs, queues, and databases.checked 2 Oct 2026
- Dependencies
- The production guide lists Redis, Elasticsearch, Apache Pulsar, and MySQL as dependencies.checked 2 Oct 2026
- Deployment
- The project documentation describes open-source Docker installation and commercial Docker installation, as well as Helm-based production installation.checked 2 Oct 2026
- Integrations
- The documentation lists integrations and resources including HubSpot, Salesforce, Mailchimp, Mautic, Mixpanel, Airtable, RabbitMQ, Slack, Discord, and Telegram.checked 2 Oct 2026
- Intended users
- The maker positions the free open-source version for small companies with limited customers, the enterprise version for big companies with substantial data, and the multi-tenant version for SaaS providers.checked 2 Oct 2026
- License
- The maker describes Tracardi as MIT with Common Clause and says commercial hosted use requires a commercial license.checked 2 Oct 2026
- Marketing limit
- Tracardi does not send marketing campaigns; it can gather consents and subscription data and integrate marketing data with other platforms.checked 2 Oct 2026
- Product
- Tracardi is an open-source, composable, API-first customer data platform engine for building a tailored CDP.checked 2 Oct 2026
- Profiles
- It aggregates and merges customer data into unified profiles and can automatically deduplicate customer records.checked 2 Oct 2026
- Security guidance
- The production guide recommends encrypted API connections, separating event collection and GUI APIs, and limiting GUI access to trusted networks.checked 2 Oct 2026
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