CustomerLabs CDP
CustomerLabs CDP collects, unifies, and activates first-party data from sources such as websites, CRMs, backend systems, point-of-sale systems, and offline c…
What CustomerLabs CDP is
CustomerLabs CDP collects, unifies, and activates first-party data from sources such as websites, CRMs, backend systems, point-of-sale systems, and offline channels. It combines server-side tracking, enhanced conversions, identity resolution, signal engineering, and conversions APIs in one operating layer. The service supports more than 30 data sources and 25 activation destinations, and advertises more than 200 integrations, including Meta, Google, TikTok, Klaviyo, and HubSpot. Users can create static or dynamic audience segments and sync them to advertising, analytics, and marketing destinations. Events reach destinations through server-side APIs, with controls for event selection, schema mapping, identity formatting, and delivery logs. Privacy and security features include PII hashing and masking, regional data residency, audit logs, role-based access, encryption, and support for several compliance frameworks. Collection is available on web, Android, and iOS, with tracking APIs for website and mobile use.
Good
- Supports over 30 data sources and 25 destinations.
- Includes server-side event delivery and delivery logs.
- Builds and syncs static or dynamic audience segments.
- Offers web and mobile tracking APIs.
- Includes privacy controls and regional data residency.
Watch out
- No free plan is listed.
- Billing depends on usage units.
Who it suits
CustomerLabs CDP suits performance marketers and organizations in ecommerce, lead generation, SaaS, finance, health, travel, and agencies that need to coordinate first-party data and audience activation across channels.
Verdict
CustomerLabs CDP combines first-party data collection, server-side delivery, and audience activation for teams using multiple marketing destinations. Its usage-based plans start at $129/mo, and it does not offer a free plan.
Plans and prices
From CustomerLabs CDP's own pricing page, checked 30 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Growth | $129 a month | 500K monthly usage units · unlimited sources · unlimited destinations · unlimited segments · email support 6h first response · $129/mo + GST; $387/quarter + GST; $1,548/year + GST |
| Agency Lite | $499 a month | 5 accounts · 2.5M monthly usage units · unlimited sources · unlimited destinations · unlimited segments · email support 6h first response · $499/mo + GST; $1,497/quarter + GST; $5,988/year + GST |
| Agency Premium | $999 a month | 10 accounts · 5M monthly usage units · unlimited sources · unlimited destinations · unlimited segments · email support 6h first response · $999/mo + GST; $2,997/quarter + GST; $11,988/year + GST |
The facts
Each one read from CustomerLabs CDP's own pages, with the date it was checked.
What it does
- Audience activation
- Users can build static or dynamic first-party audience segments and sync them to Meta, Google, LinkedIn, TikTok, GA4, Klaviyo, and Maropost.checked 30 Sep 2026
- Core capabilities
- The platform provides server-side tracking, enhanced conversions, identity resolution, signal engineering, and conversions API in one operating layer.checked 30 Sep 2026
- Core purpose
- CustomerLabs collects, unifies, and activates first-party data across website, CRM, backend, POS, and offline sources.checked 30 Sep 2026
- Integrations
- The integrations page advertises 200+ integrations, including Meta, Google, TikTok, Klaviyo, and HubSpot.checked 30 Sep 2026
- Privacy controls
- Privacy features include PII hashing, PII masking, regional data residency, audit logs, and role-based access.checked 30 Sep 2026
- Retention
- After a contract ends, data is retained for up to 90 days for export and then securely deleted from production.checked 30 Sep 2026
- Security and compliance
- CustomerLabs states that it uses TLS 1.2+ in transit, encryption at rest, SHA-256 hashing, eight hosting regions, and supports GDPR, HIPAA, CCPA/CPRA, UK GDPR, and Swiss FADP compliance.checked 30 Sep 2026
- Server-side delivery
- Every destination receives events through a server-side API, with per-destination event selection, schema mapping, identity formatting, and delivery logs.checked 30 Sep 2026
- Sources and destinations
- CustomerLabs states that it supports 30+ data sources and 25+ activation destinations without engineering.checked 30 Sep 2026
- Support
- Growth and agency plans include email support with a six-hour first response, while annual plans include WhatsApp support with a three-hour first response.checked 30 Sep 2026
- Target customers
- CustomerLabs positions itself for performance marketers and businesses including ecommerce, lead generation, SaaS, finance, health, travel, and agencies.checked 30 Sep 2026
- Tracking APIs
- The product offers a JavaScript API for website tracking and a mobile tracking API supporting Android AAID and iOS IDFA identifiers.checked 30 Sep 2026
The company
- Headquarters
- Middletown, Delaware, USAchecked 28 Sep 2026
Money
- Usage billing
- Billing is usage-based through Usage Units covering ingestion, activation, scanning, and storage, with no limits on the number of sources, destinations, or segments.checked 30 Sep 2026
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