Stape

Overview

Stape is a server-side tagging platform for businesses and digital agencies that need to route website or first-party data to analytics and advertising services. Its strongest fit is teams building around server-side Google Tag Manager, though its gateways and SDKs extend the offering beyond web tags. The per-site hosting rule is an important constraint for anyone managing tracking across multiple properties.

Key features

Server-side hosting and request limits

Stape provides one-click hosting for server-side Google Tag Manager containers on Google Cloud. Each incoming hit to a server container counts as a request, while outgoing calls do not. That makes request-based plans easier to estimate from inbound traffic, but a subscription covers just one container and one site; multiple sites require separate plans.

Integrations and collection

Integrations span commerce platforms such as Shopify, WordPress, Magento, BigCommerce, Wix, PrestaShop, Salla, Shopware, Odoo, and Drupal. CRM apps include HighLevel, Zoho, Pipedrive, HubSpot, Odoo, Salesforce, and Klaviyo. SDKs for iOS, Android, PHP, and Node.js, plus an API, give developers options for mobile and application data collection.

Dedicated gateways cover Meta CAPI, Stape Gateway, TikTok Events API, Snapchat CAPI, and Signals Gateway. This breadth is useful when a business needs to connect first-party data to several advertising destinations, but buyers should match gateway plans to their event or pixel volumes rather than assume every tier includes the same capabilities.

Security and support

Stape says its GTM server containers are isolated from one another and run in Google Cloud data centers using Google Kubernetes Engine with recommended security settings. The company says it obtained ISO, SOC 2, HIPAA, and GDPR compliances in January 2024. It also provides 24/7 customer support; Pro specifically includes round-the-clock email and chat support.

Pricing

Stape has a free plan, a 7-day trial on some paid gateway offerings, and annual-billed paid plans. The displayed monthly equivalents are paired with yearly totals, so the commitment is annual rather than month-to-month.

• Free: Up to 10K requests, Custom Loader, Stape Analytics, Setup Wizard, Global CDN, and Anonymizer, with no credit card required. This is a sensible starting point for small workloads, but its request cap rules it out for higher-volume deployments.
• Pay as you go: $8 a month, billed $100 yearly. It includes Meta CAPI Gateway, one Pixel, up to 10 million events per month per Pixel, and a 7-day free trial. Additional Pixels cost $8 each. This is aimed at a single-pixel Meta setup; the per-pixel charge matters as tracking expands.
• Pro: $17 a month, billed $200 yearly. It includes up to 500K requests, 3 days of logs, standard-cookie Cookie Keeper, Bot Detection, and 24/7 email and chat support. It suits teams needing these operational features at moderate request volume, but its quota is far below the higher tiers.
• Business: $83 a month, billed $1000 yearly. Up to 5M requests, multi-zone infrastructure, 10 days of logs, monitoring, and multi-domain support for up to 20 domains make it a fit for larger deployments that need resilience and visibility.
• Unlimited: $83 a month, billed $1000 yearly. It includes Meta CAPI Gateway, up to 100 Pixels, and up to 200 million events per month per Pixel, plus a 7-day free trial. Despite its name, the pixel and event ceilings still matter; its gateway-focused limits differ from Business's request-based allowance.
• Enterprise: $167 a month, billed $2000 yearly. Up to 20M requests, an account manager, up to 50 domains, log export to S3/GCS, and call support target organizations with larger multi-domain operations and a need for exported logs.
• Custom: custom pricing for unlimited requests, custom DPA and SSA, BAA for HIPAA compliance, dedicated IP, private cluster, custom log retention, SSO, and custom scale. This is the route for deployments requiring bespoke infrastructure, retention, or contractual terms.

For sGTM hosting, remember that the one-container, one-site subscription limit applies alongside the request quotas: costs can multiply with each additional site.

Platforms

Stape lists Android, iOS, web, API, and extension platforms. It supports web and mobile collection, server-side collection, and event routing. Data retention is 3 days, so teams that need longer access to retained data should account for that constraint.

Who it's for

Stape is best suited to businesses and agencies consolidating server-side tagging, collection, and advertising integrations, especially those already using Google Tag Manager. Its integrations and SDKs can serve commerce, CRM, web, and mobile workflows. It is less compelling for a small organization with multiple sites but little volume, since separate site plans can undermine the appeal of low entry pricing.

Pros and cons

• Pro: One-click Google Cloud hosting lowers the setup burden for sGTM teams that want managed infrastructure.
• Pro: Broad commerce, CRM, SDK, and gateway coverage gives agencies several routes for connecting first-party data to analytics and ad platforms.
• Pro: The free plan offers a no-card entry point, while paid tiers scale from a 500K-request Pro quota to Enterprise's 20M requests.
• Con: Hosting applies to one container and one site, so multi-site users must budget for additional subscriptions.
• Con: Annual billing and explicit request, pixel, and event caps require forecasting before committing; the gateway and hosting plans also use different measures.
• Con: Three days of data retention is limited for teams that need longer operational or analytical history.

Alternatives

Consider Matomo if you want a freemium analytics option with a self-hosted platform and a free Community plan that offers unlimited users and hits. Cloudflare Zaraz is a relevant alternative for teams already using Cloudflare that can work within its free allocation of 1,000,000 Zaraz Events per account each month or its $5 a month paid tier.

Google Analytics is worth considering for free measurement and reporting across websites and apps. Commanders Act Tag Management is another tag-management option. Tealium AudienceStream CDP may suit buyers seeking a paid CDP priced around inbound events, without per-seat or per-integration fees. DataCops is another freemium web option.

TAGGRS is worth comparing for web server-side tagging, with a free plan capped at 10,000 requests and paid tiers including Basic at $25 a month for 750,000 requests. JENTIS is a paid alternative for teams seeking hybrid tag management, server-side tracking, ad-blocker recovery, and real-time data streaming.

Browse Tag Management Software and Event Tracking Software for more options in those categories.

Verdict

Choose Stape if you want managed sGTM hosting plus a broad set of gateways, integrations, and collection tools under one platform. The free tier and graduated annual plans provide several ways to start and scale, but the one-site hosting rule, yearly commitment, and short retention period make it a weaker fit for multi-site teams that need predictable costs or longer data history.