Tealium AudienceStream CDP

C tier on Customer Data PlatformsScore 6.5 · #16 of 54

Android app: Yes
Free plan: No
Runs on: Android, api, iOS, Web

tealium.com

Summary

Tealium AudienceStream CDP unifies customer data to support real-time audience engagement and personalization. It builds persistent customer profiles and uses visitor stitching to connect identities across devices and venues when identifiers match. Data can come from websites, mobile apps, IoT, servers, kiosks and offline sources. Teams can send audiences to integrated systems and use business rules to trigger real-time actions there. AudienceStream can work with Tealium Predict ML to produce customer insights for action across those systems. Tealium advertises more than 1,300 turnkey integrations spanning marketing, CRM, advertising, analytics and other systems, with connectors including Google Ads Customer Match, Facebook Conversions, LinkedIn Matched Audiences, TikTok Events and Snapchat Conversions. Consent and compliance controls manage data flows centrally across connected systems. Tealium describes the product as serving enterprises as well as startups and other organizations seeking real-time customer insights. Pricing is based on inbound events, with no per-seat or per-integration charges; a quote is required. Basic support is available at no cost.

Who it is for

AudienceStream is for organizations seeking to unify customer data and activate audiences across integrated systems. Tealium positions it for enterprises, startups and others seeking real-time customer insights.

What is good

Builds persistent profiles and connects identities when IDs match.
Collects data from web, mobile, IoT and offline sources.
More than 1,300 turnkey integrations are advertised.
Consent controls manage data flows across connected systems.
Basic support is available at no cost.

What to know first

Paid product; pricing requires a quote.
Pricing is based on inbound events.
Identity stitching depends on identifiers matching.

Verdict

AudienceStream is a paid CDP for profile-building and audience activation across connected systems. Its event-based pricing requires a quote, and identity stitching depends on matching identifiers.

Tealium AudienceStream CDP plans and pricing

All plans

AudienceStream CDP Not published Pricing is based on inbound events · no per-seat fees · no charges per integration tealium.com · 30 Sept 2026

Compared on customer data platforms

Real-time profiles: Yestealium.com
Identity resolution: Yestealium.com
Audience activation: Yestealium.com
Data ingestion: bothtealium.com

Facts

Purpose: AudienceStream CDP unifies customer data and supports real-time audience engagement and personalization.tealium.com · 30 Sept 2026
Customer profiles: It creates persistent customer profiles and uses visitor stitching to connect identities across devices and venues as IDs match.tealium.com · 30 Sept 2026
Data sources: The product page says it can collect customer data from web, mobile applications, IoT, servers, kiosks, and offline sources.tealium.com · 30 Sept 2026
Machine learning: AudienceStream can work with Tealium Predict ML to generate customer insights for action across integrated systems.tealium.com · 30 Sept 2026
Integrations: Tealium advertises more than 1,300 turnkey integrations, including connections for marketing, CRM, advertising, analytics, and other systems.tealium.com · 30 Sept 2026
Example connectors: Documented popular connectors include Google Ads Customer Match, Facebook Conversions, LinkedIn Matched Audiences, TikTok Events, and Snapchat Conversions.docs.tealium.com · 30 Sept 2026
Consent and privacy: Tealium describes consent and compliance controls that manage customer data flows centrally across connected systems.tealium.com · 30 Sept 2026
Security: Tealium’s Trust Center lists SOC 2 Type II, ISO 27001, ISO 27018, ISO 27701, ISO 42001, HIPAA, and GDPR alignment.trust.tealium.com · 30 Sept 2026
Support: Basic support is available to customers at no cost and includes knowledge base, community forum, online ticketing, and voicemail for Severity 1 issues.tealium.com · 30 Sept 2026
Who it serves: Tealium describes the CDP as developed for enterprises and also built for startups and other organizations seeking real-time customer insights.tealium.com · 30 Sept 2026
Pricing basis: Tealium says CDP pricing is based on inbound events and has no per-seat fees or per-integration charges; it directs customers to request a quote.tealium.com · 30 Sept 2026