Addingwell
Summary
Addingwell provides server-side tagging built on Google Tag Manager Server-Side, intended to recover advertising signals affected by ad blockers, browser restrictions, and cookie deprecation. Its monitoring tools track tag events and provide alerts when problems occur, while data monitoring helps assess sent-data accuracy and reliability. Cookie Monitoring checks data quality and integrity across browsers. The platform offers multi-region infrastructure, CDN, JavaScript asset proxying, and reverse-proxy capabilities for managing data flows. Documentation describes server-side event delivery to Google Analytics 4, Google Ads, and Meta, as well as a separate Microsoft UET Conversion API tag. Didomi-backed consent monitoring can show consent attached to each request in real time. The free plan is 0.00 USD per free and includes 100,000 requests with one-region infrastructure. Pay as you go is 90.00 EUR per month and lists 2,000,000 requests with multi-region infrastructure. Unused requests do not carry over; additional requests are calculated at the end of the billing cycle and added to the invoice. Setup requires DNS records for a tagging subdomain, with propagation taking five minutes to one hour. The service is aimed at professional clients and marketers, and is available on the web and through an API for websites and Google Tag Manager Server containers.
Who it is for
Addingwell suits marketers and professional clients who use Google Tag Manager Server-Side and want to manage server-side tagging and event monitoring. Teams should be prepared to configure DNS for a tagging subdomain.
What is good
- Monitors tag events and sends issue alerts.
- Checks cookie data quality across browsers.
- Supports multi-region infrastructure on the paid plan.
- Consent monitoring can show consent per request.
- Free plan includes 100,000 requests.
What to know first
- Unused monthly requests do not carry over.
- Additional requests are invoiced after the billing cycle.
- DNS setup and propagation are required.
- Free-plan email response time is five business days.
Verdict
Addingwell combines server-side tagging with tag, data, cookie, and consent monitoring. The free plan has one-region infrastructure, while the 90.00 EUR per month plan lists multi-region infrastructure and 2,000,000 requests; teams should also account for request rollover and DNS setup.
Addingwell plans and pricing
All plansCompared on tag management software
- Free plan
- Yesaddingwell.com
- Server-side tagging
- Yesaddingwell.com
- Consent management
- Yesaddingwell.com
- Supported platforms
- Websites and Google Tag Manager Server containersaddingwell.com
Facts
- Purpose
- Addingwell provides server-side tagging built on Google Tag Manager Server-Side to recover signals lost to ad blockers, browser restrictions, and cookie deprecation.addingwell.com · 4 Oct 2026
- Audience
- The maker describes the platform as built for marketers and says its services are aimed at professional clients.addingwell.com · 4 Oct 2026
- Tag health
- Tag Health Monitoring tracks events and provides instant alerts when something goes wrong.addingwell.com · 4 Oct 2026
- Data monitoring
- Data Monitoring provides insights into sent data to help users assess its accuracy and reliability.addingwell.com · 4 Oct 2026
- Cookie monitoring
- Cookie Monitoring checks data quality and integrity across browsers and helps users manage cookies.addingwell.com · 4 Oct 2026
- Infrastructure
- The product offers multi-region infrastructure and describes its servers as scaling with business needs.addingwell.com · 4 Oct 2026
- Proxy features
- Addingwell describes CDN, JavaScript asset proxying, and reverse-proxy capabilities for managing data flows.addingwell.com · 4 Oct 2026
- Integrations
- Addingwell documentation describes server-side event delivery to Google Analytics 4, Google Ads, and Meta, with a separate Microsoft UET Conversion API tag.docs.addingwell.com · 4 Oct 2026
- Consent
- Addingwell says its Didomi-backed consent monitoring can show consent attached to each request in real time.addingwell.com · 4 Oct 2026
- Security
- The product page says the platform undergoes regular external audits and maintains internal security policies.addingwell.com · 4 Oct 2026
- Privacy
- Addingwell’s privacy policy says its services are aimed at professional clients and that it does not use client data, cookies, or trackers for purposes beyond providing its services.addingwell.com · 4 Oct 2026
- Support
- The pricing page lists email response times of five business days on the free plan, two business days on Pay as you go, and one business day on Enterprise.addingwell.com · 4 Oct 2026
- Plan limits
- Unused requests do not carry over to the next month, and additional requests are calculated at the end of the billing cycle and included on the invoice.addingwell.com · 4 Oct 2026
- Setup requirement
- The server setup guide says users must configure DNS records for a tagging subdomain, and propagation can take five minutes to one hour.docs.addingwell.com · 4 Oct 2026
- Company
- Addingwell says it was acquired by Didomi in 2025; its privacy policy lists its headquarters at 165 Avenue de Bretagne, 59000 Lille, France.addingwell.com · 4 Oct 2026
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Sources
- addingwell.com· checked 4 Oct 2026
- addingwell.com/product· checked 4 Oct 2026
- docs.addingwell.com/en· checked 4 Oct 2026
- addingwell.com/privacy-policy· checked 4 Oct 2026
- addingwell.com/plans· checked 4 Oct 2026
- docs.addingwell.com/en/configure-server-side-environment-ad· checked 4 Oct 2026
- addingwell.com/about-didomi· checked 4 Oct 2026