
Addingwell
7.3#2 in tag management softwareFrom €90 a monthFree planWebAPISelf-hosted
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| Fact | Addingwell | Matomo |
|---|---|---|
| Founded | Dealroom lists Addingwell's launch date as 2021. | 2007 |
| Integrations | Documentation covers Meta CAPI, Google Ads, TikTok Events API, Snapchat CAPI, Pinterest CAPI, LinkedIn CAPI, Awin, Twitter, Piano, Matomo and CJ Affiliate. | Matomo supports more than 100 integrations. |
Addingwell suits marketers and professional clients who use Google Tag Manager Server-Side and want to manage server-side tagging and event monitoring. Teams should be prepared to configure DNS for a tagging subdomain.
Matomo suits people who need web analytics with event, conversion, ecommerce, or session tracking. Its free self-hosted option may suit those who want to host the platform themselves, while Cloud plans offer a 21-day trial.