Best Tag Management Software in 2026
Updated
In short: Stape is ranked #1 of 17 as of 4 October 2026, ahead of Matomo and TAGGRS. The best-ranked option with a free plan is Matomo. The lowest first paid tier on this page is Cloudflare Zaraz at $5/mo.
Tag management software helps organize and deploy tags used across digital properties and measurement tools. The ranking begins with Stape, Matomo, and Cloudflare Zaraz, with additional entries to consider. Compare approval workflows, version history, and multiple environments when evaluating how teams manage changes. Consent management and server-side tagging are also useful points of comparison, as are the platforms each option supports. The ranking includes free-plan availability and starting paid prices, so you can weigh those details against the capabilities you need for your tagging setup.
17 tag management software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
#1 Stape Top pick · 7.2 Free plan · $8/mo
#2 Matomo Runner-up · 6.9 Free plan · €275/mo
#3 TAGGRS Also great · 6.9 Free plan · $25/mo- Free planFree trial AndroidapiextensioniOSWeb
- Free plan
- Yes
- Paid from
- 8 /mo
RecognisedDocumentedFree planPlatforms$8/mofirst paid tier About StapeVisit site - Free plan apiself-hosted
- Free plan
- Yes
RecognisedDocumentedFree planPlatforms€275/mofirst paid tier About MatomoVisit site - Free plan Web
- Free plan
- Yes
- Server-side tagging
- Yes
- Consent management
- Yes
RecognisedDocumentedFree planPlatforms$25/mofirst paid tier About TAGGRSVisit site - Free plan apiWeb
- Free plan
- Yes
- Server-side tagging
- Yes
- Consent management
- Yes
RecognisedDocumentedFree planPlatforms€90/mofirst paid tier About AddingwellVisit site - Free plan apiWeb
- Free plan
- Yes
- Server-side tagging
- Yes
- Consent management
- Yes
- Version history
- Yes
RecognisedDocumentedFree planPlatforms$5/mofirst paid tier About Cloudflare ZarazVisit site - AndroidapiextensioniOSself-hostedWeb
- Server-side tagging
- Yes
- Consent management
- Yes
- Version history
- Yes
RecognisedDocumentedFree planPlatforms - AndroidapiiOSWeb
- Free plan
- No
- Server-side tagging
- Yes
- Consent management
- Yes
- Approval workflow
- Yes
- Version history
- Yes
RecognisedDocumentedFree planPlatforms - api
- Free plan
- Yes
- Server-side tagging
- Yes
- Consent management
- Yes
- Approval workflow
- Yes
- Version history
- Yes
RecognisedDocumentedFree planPlatforms - AndroidiOSWeb
- Free plan
- No
RecognisedDocumentedFree planPlatforms - WebWindows
- Free plan
- No
RecognisedDocumentedFree planPlatforms - Free trial apiself-hostedWeb
- Free plan
- No
- Server-side tagging
- Yes
- Consent management
- Yes
RecognisedDocumentedFree planPlatforms€36/mofirst paid tier About Piwik PRO Tag ManagerVisit site - WebiOSAndroid
- Server-side tagging
- Yes
- Consent management
- Yes
RecognisedDocumentedFree planPlatforms - api
- Free plan
- No
- Consent management
- Yes
- Version history
- Yes
RecognisedDocumentedFree planPlatforms€10.80/mofirst paid tier About etracker AnalyticsVisit site - Web
- Free plan
- Yes
- Paid from
- 49 /mo
- Server-side tagging
- Yes
- Consent management
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Server-side tagging
- Yes
- Consent management
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Server-side tagging
- Yes
- Consent management
- Yes
- Version history
- Yes
RecognisedDocumentedFree planPlatforms
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which tag management software is ranked first on Everything Xiaomi?
Stape is ranked #1 of 17 with a score of 7.2. Matomo is second and TAGGRS third.
How many of these have a free plan?
5 of the 17 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Cloudflare Zaraz has the lowest first paid tier we found: $5/mo.
How is this list ranked?
Ranked on what each maker publishes: documentation depth, a free tier and the platforms it runs on. Paid placements never change a rank.