Selligent
Selligent is a marketing automation platform for enterprise businesses, with tools for personalized campaigns across email, mobile, and other digital channels.
What Selligent is
Selligent is a marketing automation platform for enterprise businesses, with tools for personalized campaigns across email, mobile, and other digital channels. Teams can run one-time campaigns or ongoing customer journeys using targeting, dynamic content, and automated cadence plans. Responsive templates and custom journey flows support multichannel campaign creation, while audience management offers AI-driven targeting recommendations. Reporting includes real-time campaign updates and detailed reports for reviewing trends and patterns. Documented connectors include Salesforce CRM, Microsoft Dynamics, SugarCRM, Shopify, Adobe Commerce, and Snowflake. Messaging documentation covers SMS, MMS, RCS, mobile push, social, and custom channel endpoints; mobile messages can be push, in-app, or both. Social advertising integrations include Meta, Snapchat, X, and Google Customer Match, but require contacting Zeta and setting up plugins. Selligent provides single sign-on with Okta, Azure, and Ping One, and requires multifactor authentication for users not using SSO. Pricing is not public; the product page directs visitors to request a demo.
Good
- Supports one-time campaigns and ongoing journeys.
- Offers responsive templates and custom journey flows.
- Provides real-time campaign updates and detailed reports.
- Supports SSO and mandatory MFA for non-SSO users.
Watch out
- Pricing is not publicly stated.
- Social advertising activation requires contacting Zeta and setting up plugins.
- The platform is described for enterprise businesses.
Who it suits
Selligent is aimed at enterprise marketing teams managing campaigns and customer journeys across multiple digital channels. Its documented integrations and audience tools may suit teams coordinating CRM, commerce, and advertising data.
Verdict
Selligent brings multichannel campaign design, journey automation, and reporting together for enterprise use. Teams should account for its request-based pricing and the extra activation steps for social advertising integrations.
Plans and prices
From Selligent's own pricing page, checked 11 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Selligent | Priced on request | Request a demo · no public price stated |
The facts
Each one read from Selligent's own pages, with the date it was checked.
What it does
- Additional integrations
- The Integrations Hub lists Meta, Google Customer Match, Snapchat, X, Salesforce, Microsoft Dynamics, SugarCRM, Shopify, Adobe Commerce, and Snowflake integrations.checked 11 Oct 2026
- Advertising integrations
- Documented social advertising integrations include Meta, Snapchat, X, and Google Customer Match; Zeta says customers must contact it to activate the feature and set up the required plugins.checked 4 Oct 2026
- APIs
- Selligent includes an API Explorer for viewing and executing API endpoint operations using GET, POST, PUT, and DELETE methods.checked 11 Oct 2026
- Audience
- Zeta describes Selligent as serving enterprise businesses.checked 4 Oct 2026
- Audience management
- The product offers a visual interface for audience building and AI-driven recommendations for targeting.checked 11 Oct 2026
- CRM and commerce integrations
- Documented connectors include Salesforce CRM, Microsoft Dynamics, SugarCRM, Shopify, Adobe Commerce, and Snowflake.checked 4 Oct 2026
- CRM synchronization
- Selligent supports bidirectional data synchronization with Microsoft Dynamics, Salesforce, SugarCRM, CDM solutions, and Adobe Commerce.checked 11 Oct 2026
- Customer support
- Zeta says its in-house experts and specialist partners help implement the solution and its Customer Success team supports customers with best practices.checked 4 Oct 2026
- GDPR and CCPA requests
- Selligent’s Consumer Information Management tool lets users manage requests to obtain their information, unsubscribe from lists, or have their data removed.checked 4 Oct 2026
- Implementation help
- The product page says in-house experts and specialist partners help implement the solution, while Customer Success supports customers with best practices.checked 11 Oct 2026
- Integrations
- The product page lists connectors for Salesforce CRM, Microsoft Dynamics CRM, Sugar CRM, Shopify, and Magento.checked 11 Oct 2026
- Journey building
- Users can build custom journey flows with audience stages and data, and create responsive content templates across channels.checked 11 Oct 2026
- Journeys
- The platform supports one-time campaigns and always-on customer journeys using advanced targeting, dynamic content, and automated cadence plans.checked 4 Oct 2026
- Login security
- Zeta Login supports single sign-on with Okta, Azure, and Ping One, and multifactor authentication is mandatory for non-SSO users.checked 4 Oct 2026
- Messaging channels
- Selligent documentation describes SMS, MMS, RCS, mobile push, social, and custom channel endpoints.checked 11 Oct 2026
- Mobile messaging
- Mobile messages can be push notifications, in-app notifications, or a combination of both.checked 11 Oct 2026
- Multichannel campaigns
- Selligent supports responsive content templates and custom journey flows across channels.checked 4 Oct 2026
- Pricing availability
- The Selligent product page directs visitors to fill out a form to get a demo and does not state a price.checked 4 Oct 2026
- Privacy role
- Zeta states that Selligent processes personal data exclusively as a service provider on behalf of its clients.checked 4 Oct 2026
- Reporting
- Selligent provides real-time updates and detailed campaign reports for identifying trends and patterns.checked 11 Oct 2026
- Security
- Selligent supports outbound mutual TLS for web custom components and plugins; it is activated on request, with a dedicated certificate per customer.checked 11 Oct 2026
- Support
- Customers can create a support ticket in the Selligent support portal, or contact their Zeta representative if they do not have a portal account.checked 11 Oct 2026
- What it does
- Selligent combines data, insights, and marketing automation to help businesses create customer-centric strategies across channels.checked 11 Oct 2026
- Who it is for
- Zeta describes its platform as serving enterprise customers and activating marketing across acquisition, engagement, retention, loyalty, and business intelligence.checked 11 Oct 2026
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