Zeta CDP
Zeta CDP brings customer and prospect data together to support individualized marketing across channels and the customer lifecycle.
What Zeta CDP is
Zeta CDP brings customer and prospect data together to support individualized marketing across channels and the customer lifecycle. It ingests and cleanses information from different sources, then creates continuously enriched profiles for activation. Its flexible, schemaless architecture supports real-time processing and low-code data configuration. Profiles can include identity, demographic, behavioral, transactional, location, and intent signals; Zeta says its Data Cloud can help identify anonymous web visitors and recognize users across touchpoints. Marketers can activate through email, mobile, web, and paid media, using native support, integrations, and an extensible connector framework. Grow by Zeta offers sign-ups, questionnaires, polls, quizzes, and sweepstakes to gather permissioned first- and zero-party data. Zeta describes predictive, generative, and agentic AI for onboarding, segmentation, personalization, and other listed uses. The platform is aimed at enterprise marketers seeking to coordinate customer engagement. Pricing is on request, and the CDP page invites visitors to request a personalized demo.
Good
- Builds continuously enriched profiles from varied data sources
- Supports real-time processing and low-code configuration
- Activates audiences across email, mobile, web, and paid media
- Offers interactive first-party data capture formats
- Includes an extensible connector framework
Watch out
- Pricing is available on request
- No free plan or trial terms are stated
Who it suits
Zeta CDP suits enterprise marketers who need to unify customer data and activate engagement across email, mobile, web, and paid media. It may also fit teams seeking interactive ways to collect permissioned data.
Verdict
Zeta CDP combines data unification, profile enrichment, and cross-channel activation, with interactive data collection and AI capabilities also listed. Buyers will need to request pricing and a personalized demo to explore access.
Plans and prices
From Zeta CDP's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Zeta CDP | Priced on request | Personalized demo requested |
The facts
Each one read from Zeta CDP's own pages, with the date it was checked.
What it does
- Activation channels
- The CDP page lists native support for email, mobile, web, and paid media, plus out-of-the-box integrations and an extensible connector framework.checked 3 Oct 2026
- AI
- Zeta describes predictive, generative, and agentic AI for onboarding, segmentation, and personalization, including an agentic onboarding manager.checked 3 Oct 2026
- AI features
- Zeta says its predictive, generative, and agentic AI supports onboarding, segmentation, personalization, lead scoring, pricing, bundling, and behavior-based triggers.checked 4 Oct 2026
- Audience
- Zeta describes its platform as serving enterprises and its CDP as supporting marketers seeking to unify data and activate engagement across channels.checked 4 Oct 2026
- Channels
- The CDP supports cross-channel orchestration across email, mobile, web, and paid media.checked 4 Oct 2026
- Customer profiles
- It ingests, cleanses, and unifies data from any source into continuously enriched, activation-ready profiles.checked 4 Oct 2026
- Data architecture
- Zeta describes its architecture as flexible and schemaless, with real-time processing at enterprise scale and a low-code interface for data configuration.checked 4 Oct 2026
- Enrichment and insights
- Profiles can be augmented with identity, demographic, behavioral, transactional, location, and intent signals, with dashboards for customer, competitor, and market intelligence.checked 4 Oct 2026
- First-party data
- Grow by Zeta offers sign-ups, questionnaires, polls, quizzes, and sweepstakes to collect owned, permissioned data through interactive experiences.checked 3 Oct 2026
- First-party data capture
- Grow by Zeta supports interactive experiences such as sign-ups, questionnaires, polls, quizzes, and sweepstakes to collect permissioned first- and zero-party data.checked 4 Oct 2026
- Identity resolution
- The product can connect first-party data to Zeta’s Data Cloud of 245+ million U.S. consumers and convert anonymous web traffic into known individuals.checked 4 Oct 2026
- Integrations
- Zeta lists integrations including Adobe Audience Manager, Adobe Campaign, Adobe Experience Platform, Amazon S3, AWS, Amplitude, Braze, and BigCommerce.checked 4 Oct 2026
- Integration support
- Zeta invites customers to ask about integrations that are not listed and offers an extensible connector framework.checked 4 Oct 2026
- Pricing and access
- The CDP page invites visitors to request a personalized demo; it does not state a price, free plan, or trial terms.checked 3 Oct 2026
- Privacy and security
- Zeta says its information security management system is based on ISO 27001 best practices and covers company and client information, processing, and incident response.checked 4 Oct 2026
- Privacy and security practices
- Zeta says its information security management system is based on ISO 27001 best practices and that it supports client deletion and opt-out requests through multiple processes, including APIs.checked 3 Oct 2026
- Profiles
- It ingests, cleanses, and unifies data from any source into continuously enriched profiles for customers and prospects.checked 3 Oct 2026
- Purpose
- Zeta CDP unifies data and identity to support individualized marketing across channels and throughout the customer lifecycle.checked 4 Oct 2026
- Salesforce integration
- Zeta’s Salesforce CRM integration supports creating and syndicating customers from the Zeta Marketing Platform to Salesforce CRM.checked 3 Oct 2026
- Security
- Zeta’s platform documentation describes SAML 2.0 single sign-on, IP whitelisting for the UI, APIs, and FTPs, and multi-factor authentication.checked 3 Oct 2026
- Security documentation
- Zeta’s Trust Center lets users request access to security documentation and directs visitors to product-specific information, including ZMP.checked 4 Oct 2026
- Services and support
- The CDP page says Zeta provides account management and professional services to help map a data and omnichannel activation strategy.checked 4 Oct 2026
The company
- Founded
- 2007checked 28 Sep 2026
- Headquarters
- New York City, United Stateschecked 28 Sep 2026
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