Notifly
Notifly is a marketing automation platform built around user behavior and retention.
What Notifly is
Notifly is a marketing automation platform built around user behavior and retention. It sends mobile push, web push, in-app and web popups, email, SMS, and webhooks across Android, iOS, web, and API-connected workflows. Campaigns can be scheduled or sent in real time, with audiences selected by attributes and behavior and accompanied by size estimates. User Journeys support behavior-triggered messages, event and attribute branches, and funnel analytics. Reports show sent, failed, opened, clicked, and converted stages, with raw-data downloads. A/B testing compares content and conversion results and can send the stronger variant to the full audience. Notifly describes Mixpanel cohort synchronization, real-time Amplitude event synchronization, mobile SDKs, JavaScript and Google Tag Manager support, and an HTTP API for server-triggered messages. Its AI Assistant drafts campaigns and journeys and analyzes performance on Pro and above, but does not activate them automatically. Standard costs 150,000 KRW/mo, Pro 800,000 KRW/mo, and Enterprise pricing is by contact. Each plan has a 30-day card-activated trial subject to a send limit.
Good
- Supports push, email, SMS, popups, and webhooks
- Behavior-based User Journeys
- Campaign and funnel analytics
- A/B testing with automatic rollout
- SDKs, integrations, and HTTP API
Watch out
- No free plan
- Trial has a maximum send limit
- Pro and above required for AI Assistant
- Enterprise pricing requires contact
Who it suits
Notifly suits marketing, growth, and product teams needing behavior-triggered messaging across several channels and platforms.
Verdict
Notifly combines multichannel campaigns, behavioral journeys, analytics, and developer integrations. Its paid plans are aimed at teams running coordinated retention messaging.
Plans and prices
From Notifly's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Standard | 150,000 KRW a month | Free mobile push and web push · In-App Popup, Web Popup, email, SMS · Real-time sending based on user attributes and behavior · Campaign performance analytics dashboard · 150,000 won/ mo |
| Pro | 800,000 KRW a month | All Standard features · A/B testing · API-triggered sends · Frequency capping · Event-based parameter filters · Webhooks · Dedicated customer support channels · 800,000 won/ mo |
| Enterprise | Priced on request | All Pro features · Discounted per-send pricing · Support for exporting and activating data · Priority customer support · Contact us |
The facts
Each one read from Notifly's own pages, with the date it was checked.
What it does
- A/B testing
- A/B testing can compare content and conversion results and automatically send the best-performing variant to the full audience.checked 5 Oct 2026
- AI assistant
- The AI Assistant can prepare campaign and User Journey drafts and analyze delivery and performance; it is available in the console on Pro plans and above.checked 5 Oct 2026
- AI controls
- The AI tools do not send campaigns or activate User Journeys on their own, and access is limited to the connected account’s project permissions.checked 5 Oct 2026
- Analytics
- Campaign analytics show sent, failed, opened, clicked, and converted stages, and the page says users can download raw data.checked 5 Oct 2026
- API
- Notifly provides an HTTP API for sending messages directly from a server.checked 5 Oct 2026
- Campaigns
- Campaign tools include scheduled and real-time sends, audience targeting by attributes and behavior, and audience size estimates.checked 5 Oct 2026
- Hosting
- The privacy policy lists Amazon Web Services in the Seoul Region for data storage, system operations, and email delivery.checked 5 Oct 2026
- Integrations
- The site describes Mixpanel cohort sync and real-time Amplitude event sync.checked 5 Oct 2026
- Messaging channels
- Notifly supports mobile push, web push, in-app and web popups, email, SMS, and webhooks.checked 5 Oct 2026
- Privacy and security
- The privacy policy says passwords are encrypted, data is transmitted using encrypted communications, and access controls and vulnerability checks are used.checked 5 Oct 2026
- Product
- Notifly is a marketing automation platform built around user behavior and user retention.checked 5 Oct 2026
- SDKs
- The developer documentation lists mobile SDK support for iOS, Android, React Native, and Flutter, plus JavaScript and Google Tag Manager for web.checked 5 Oct 2026
- Support
- Pro and Enterprise users can receive one-to-one real-time support through Slack or Google Workspace.checked 5 Oct 2026
- User journeys
- User Journeys support behavior-based messages, branching by events and user attributes, and funnel analytics.checked 5 Oct 2026
The company
- Headquarters
- Seoul, Republic of Koreachecked 28 Sep 2026
Money
- Trial limit
- Each plan includes a 30-day trial that starts when a card is registered and is subject to a maximum send limit.checked 5 Oct 2026
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