OPAL

What OPAL is

OPAL combines behavioral analytics with personalized rich-media messaging for customer engagement, retention and monetization. It sends targeted push notifications to mobile devices, including when an app is closed. Campaigns can contain images, videos, GIFs, animations, multiple buttons and links to app screens or actions. Analytics track custom events and screen views, cross-channel behavior, campaign reach, opens and conversions. Teams can segment users by behavior, campaign reactions or technology data, then target messages to those groups. Real-time APIs and CSV exports let businesses send raw data to business intelligence tools. A real-time messaging API can connect OPAL with existing CRM and BI tools. The platform is available on Android, iOS, web and through an API. The paid Custom plan is priced by request, and OPAL invites prospective customers to contact it for a demo. Support includes onboarding, platform training, integration assistance, a dedicated Customer Success Manager and on-demand technical help. OPAL is a product of Trebbble, a mobile agency, and is presented for telecom operators, iGaming, finance and trading, and retail and eCommerce businesses.