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Best Marketing Automation - B2C Software in 2026

26 appsSorted 24 Oct 2026How we rank
18.3
Mailchimp logo

Mailchimp is an email marketing service with web, iOS, and Android access.

Free planAndroidiOSWeb
From $13 a month
28.0
OneSignal logo

OneSignal is a messaging platform for reaching audiences through mobile and web push, email, in-app messaging, RCS, SMS, and Live Activities.

Free planAndroidiOSWeb
From $19 a month
37.9
GetResponse logo

GetResponse is a lifecycle automation platform for connecting the stages from a first visit to a repeat purchase.

AndroidiOSWeb
From $1,915.58 a month
  1. 4ActiveCampaign logo

    ActiveCampaign

    ActiveCampaign is a marketing platform for coordinating customer journeys across email, WhatsApp, SMS, websites, push notifications, forms, and landing pages.

    AndroidiOSWeb
    7.2
  2. 5Braze logo

    Braze

    AndroidiOSWebAPI
    7.0
  3. 6Klaviyo logo

    Klaviyo

    Klaviyo is a web marketing platform for communicating with customers across email, SMS, RCS, mobile push, WhatsApp, and social marketing.

    Free planWeb
    7.0Free plan
  4. 7Insider One logo

    Insider One

    Insider One is a paid customer engagement platform for marketing teams, with web, Android, iOS, and API platforms listed.

    AndroidiOSWebAPI
    6.8
  5. 8Omnisend logo

    Omnisend

    Free planWeb
    6.8From $16 a month
  6. 9Customer.io logo

    Customer.io

    AndroidiOSWeb
    6.7From $100 a month
  7. 10WebEngage logo

    WebEngage

    WebEngage is a marketing automation suite for consumer businesses that combines customer data, analytics, personalization, and engagement channels.

    AndroidiOSWebAPI
    6.7
  8. 11Bloomreach Engagement logo
    6.6
  9. 12

    Salesforce Marketing Cloud Engagement

    Salesforce Marketing Cloud Engagement is a paid platform for email, SMS, push notifications, and cross-channel customer journeys.

    WebAPI
    6.6From $2,000 a month
  10. 13Optimove logo

    Optimove

    Optimove is a customer experience platform for consumer brands that brings customer data, AI decisioning, multichannel campaigns, personalization,…

    AndroidiOSWebAPI
    6.5
  11. 14Attentive logo

    Attentive

    Attentive is a business messaging platform for personalized, two-way customer communication and ecommerce relationship management.

    Free planWebAPI
    6.4Free plan
  12. 15

    Iterable

    AndroidiOSWebAPI
    6.4
  13. 16

    Blueshift

    WebAPI
    6.3From $1,250 a month
  14. 17

    Gamooga

    AndroidiOSWebAPI
    6.3
  15. 18Listrak logo

    Listrak

    Listrak is a cross-channel marketing platform designed for retailers and ecommerce brands.

    WebAPIExtension
    6.3
  16. 19

    RedEye

    RedEye is a marketing automation and donor data platform for nonprofits and charities.

    WebAPI
    6.1From £1,000 a month
  17. 20

    Dotdigital

    Dotdigital is a marketing platform that brings customer data, campaign tools, and cross-channel activity together.

    WebAPI
    5.8
  18. 21

    Oracle Fusion Cloud Marketing

    Oracle Fusion Cloud Marketing is a web-based marketing product with email automation, customer journeys, lead scoring, and lead capture forms.

    Web
    5.7
  19. 22

    Drip

    Drip is a web-based email marketing service from Drip, a company founded in 2012 and headquartered in Minneapolis, Minnesota, US.

    Web
    5.4
  20. 23Adobe Journey Optimizer Web Personalization logo
    5.1
  21. 24
    4.6
  22. 25
    4.6

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