18.3
Mailchimp is an email marketing service with web, iOS, and Android access.
Free planAndroidiOSWeb
Best Marketing Automation - B2C Software in 2026
B2C marketing automation tools let businesses prepare and deliver customer messages, activate automated journeys, and organize audiences across marketing channels. This category covers tools compared on automation, segmentation, SMS, ecommerce connections, contact limits, channel scope, pricing and free access. Android apps are available where a tool lists Android support. Check the platform details for Android,…
28.0
OneSignal is a messaging platform for reaching audiences through mobile and web push, email, in-app messaging, RCS, SMS, and Live Activities.
Free planAndroidiOSWeb
37.9
GetResponse is a lifecycle automation platform for connecting the stages from a first visit to a repeat purchase.
AndroidiOSWeb
- 4
ActiveCampaign
ActiveCampaign is a marketing platform for coordinating customer journeys across email, WhatsApp, SMS, websites, push notifications, forms, and landing pages.
AndroidiOSWeb7.2 - 5
Braze
AndroidiOSWebAPI7.0 - 6
Klaviyo
Klaviyo is a web marketing platform for communicating with customers across email, SMS, RCS, mobile push, WhatsApp, and social marketing.
Free planWeb7.0Free plan - 7
Insider One
Insider One is a paid customer engagement platform for marketing teams, with web, Android, iOS, and API platforms listed.
AndroidiOSWebAPI6.8 - 8
Customer.io
AndroidiOSWeb6.7From $100 a month - 9
WebEngage
WebEngage is a marketing automation suite for consumer businesses that combines customer data, analytics, personalization, and engagement channels.
AndroidiOSWebAPI6.7 - 10
Bloomreach Engagement
WebAPI6.6 - 11
Salesforce Marketing Cloud Engagement
Salesforce Marketing Cloud Engagement is a paid platform for email, SMS, push notifications, and cross-channel customer journeys.
WebAPI6.6From $2,000 a month - 12
Optimove
Optimove is a customer experience platform for consumer brands that brings customer data, AI decisioning, multichannel campaigns, personalization,…
AndroidiOSWebAPI6.5 - 13
Attentive
Attentive is a business messaging platform for personalized, two-way customer communication and ecommerce relationship management.
Free planWebAPI6.4Free plan - 14
Iterable
AndroidiOSWebAPI6.4 - 15
Blueshift
WebAPI6.3From $1,250 a month - 16
Gamooga
AndroidiOSWebAPI6.3 - 17
Listrak
Listrak is a cross-channel marketing platform designed for retailers and ecommerce brands.
WebAPIExtension6.3 - 186.1From £1,000 a month
- 19
Dotdigital
Dotdigital is a marketing platform that brings customer data, campaign tools, and cross-channel activity together.
WebAPI5.8 - 20
Oracle Fusion Cloud Marketing
Oracle Fusion Cloud Marketing is a web-based marketing product with email automation, customer journeys, lead scoring, and lead capture forms.
Web5.7 - 21
Drip
Drip is a web-based email marketing service from Drip, a company founded in 2012 and headquartered in Minneapolis, Minnesota, US.
Web5.4 - 22
5.1 - 23
BroadEngage
Web4.6 - 24
ExpertSender
Web4.6 - 254.6
Choosing well
Check phone and desktop access
Start with Android support if you need to manage campaigns from a Xiaomi, Redmi or POCO phone. Confirm whether the service also provides iOS, web, API, extension or Windows access.
A listed platform does not describe every workflow, so verify the tasks available in the app or browser version you plan to use.
Compare free access and paid entry
A free plan can let you evaluate a service without a subscription, while a free trial gives temporary access to paid features. Check which option applies and what is included.
Compare the published Paid from amount where available. When a listing gives no price, request a quote before comparing its cost with other tools.
Match journeys to your campaigns
Look for automated journeys when messages should respond to customer actions or timing. Audience segmentation helps you target groups using the data the service supports.
Use the channel-scope and SMS-marketing entries to check that the available outreach methods suit your customer contacts.
Check contact limits
A plan's contact limit sets the number of customer records you may store or message. Compare that allowance with your audience size and expected growth.
Read plan terms before importing contacts so a low entry price does not create an unexpected upgrade.
Verify ecommerce connections
If you sell online, compare the ecommerce integrations field with the storefront or commerce tools you use. An integration can determine which customer events feed an automated journey.
Also check API access when you need to connect a service that is not covered by a listed integration.
Questions people ask
Do these marketing automation tools have Android apps?
Android is listed as a platform for tools that provide it. Check the platform details for the specific service before relying on phone-based campaign management.
Can I use a free plan or trial?
Some listings provide a no-cost plan, while others offer time-limited trials. Check the individual listing and its terms to see which access type is available.
What platforms can these services run on?
Services in this category list platforms such as web, API, iOS, Android, browser extension and Windows. Availability differs by service, so check its platform details.
What should I compare besides price?
Look at automated journeys, audience segmentation, SMS marketing, ecommerce integrations, contact limits and channel scope, as well as free access and supported platforms.
Why does pricing sometimes say 'on request'?
Some services publish a paid model but provide pricing on request. You need to contact the maker for a quote before making a direct cost comparison.