RedEye
RedEye is a marketing automation and donor data platform for nonprofits and charities.
What RedEye is
RedEye is a marketing automation and donor data platform for nonprofits and charities. It combines supporter information from sources such as CRMs, gift shops, event platforms, petition software, and donor management systems into a unified record. Teams can segment donors by activity and identified interests to tailor communications. The Email Builder supports embedded video reels and dynamic, personalized content. Automated workflows can send email, SMS, and push communications based on website behavior or audience segments. Reporting covers imported data and real-time campaign activity. Listed integrations include Amazon Redshift, Google BigQuery, Microsoft Dynamics 365, Salesforce, Shopify, Magento, Trustpilot, and LoyaltyLion. RedEye says its systems are ISO 27001 certified and its information security management system receives an independent annual audit. It also says donor data is kept in the United Kingdom and cites the Data Protection Act 2018 and UK GDPR. Packages include onboarding, setup, and platform training. RedEye was founded in 1997 and is headquartered in Crewe, Cheshire, United Kingdom.
Good
- Combines data from multiple supporter systems.
- Segments donors by activity and interests.
- Automates email, SMS, and push workflows.
- Packages include onboarding, setup, and training.
- Reports include real-time campaign information.
Watch out
- No free plan or free trial.
- Essentials is for clients under 150,000 contacts.
- Advanced uses fixed-term contracts.
Who it suits
RedEye suits nonprofit and charity teams working on donor engagement, fundraising, or volunteer recruitment and retention communications. Its segmentation, automation, and donor-data tools may be useful where supporter information comes from multiple systems.
Verdict
RedEye combines donor data, audience segmentation, automated communications, and campaign reporting for nonprofit and charity teams. Its paid packages include onboarding, while Essentials has a defined contact ceiling and starts at £1,000 a month.
Plans and prices
From RedEye's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Essentials | £1,000 a month | For clients under 150,000 contacts · unlimited monthly email sends, events stored and product records · up to 8 additional channels available · Starting from £1,000 a month; monthly contracts available. |
| Elevate | £1,500 a month | All of Essentials · additional professional services · additional sending IPs available · AI-driven customer insights · up to 2 predictive models · Starting from £1,500 a month; monthly contracts available. |
| Advanced | Priced on request | All of Elevate · custom platform build · up to 8 predictive models · Solutions tailored to your needs; fixed-term contracts. |
The facts
Each one read from RedEye's own pages, with the date it was checked.
What it does
- Channels and automation
- Automated supporter workflows can send communications by email, SMS and push based on website behaviour or audience segments.checked 8 Oct 2026
- Data location
- The charity page says RedEye keeps donor data in the United Kingdom and cites the Data Protection Act 2018 and UK GDPR.checked 8 Oct 2026
- Donor data
- The platform combines data from systems such as CRMs, gift shops, event platforms, petition software and donor management systems into one actionable record.checked 8 Oct 2026
- Email creation
- The Email Builder supports embedded video reels and dynamic, personalised email content.checked 8 Oct 2026
- Integrations
- The integrations page lists platforms including Amazon Redshift, Google BigQuery, Microsoft Dynamics 365, Salesforce, Shopify, Magento, Trustpilot and LoyaltyLion.checked 8 Oct 2026
- Intended users
- RedEye presents this offering for nonprofit and charity teams seeking donor engagement, fundraising and volunteer recruitment or retention communications.checked 8 Oct 2026
- Notable limits
- Essentials is for clients with fewer than 150,000 contacts, and its package description says monthly contracts are available.checked 8 Oct 2026
- Product
- RedEye describes itself as a marketing automation and donor data platform for nonprofits and charities.checked 8 Oct 2026
- Reporting
- The reporting suite provides insights across imported data and real-time campaign reporting.checked 8 Oct 2026
- Security
- RedEye says its systems are ISO 27001 certified and its Information Security Management System is independently audited annually.checked 8 Oct 2026
- Segmentation
- It supports donor segments based on supporter activity and identified interests to tailor communications.checked 8 Oct 2026
- Support
- The pricing page says every package includes onboarding, set-up and platform training; Elevate and Advanced include support hours for additional training.checked 8 Oct 2026
The company
- Company history
- RedEye says it was born in 1997 and has more than 25 years of experience providing marketing automation.checked 8 Oct 2026
- Founded
- 1997checked 28 Sep 2026
- Headquarters
- Crewe, Cheshire, United Kingdomchecked 28 Sep 2026
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