Dotdigital
Dotdigital is a marketing platform that brings customer data, campaign tools, and cross-channel activity together.
What Dotdigital is
Dotdigital is a marketing platform that brings customer data, campaign tools, and cross-channel activity together. Its capabilities include email automation, audience segmentation, landing pages, and A/B testing. Campaigns can run across email, SMS, web, WhatsApp, social media, and other channels, using behavioral, order, preference, and other customer data to personalize messages across email, web, and mobile. Ready-made automation flows cover welcome and birthday journeys, reminders, cart and browse abandonment, back-in-stock notifications, and post-purchase journeys. Dotdigital also describes AI agents for building audience segments and drafting on-brand messages, as well as an MCP server for connecting AI tools to its data. It lists more than 200 integrations, including Adobe Commerce, BigCommerce, Shopify Plus, Salesforce, and Microsoft Dynamics 365. The platform is hosted on Microsoft Azure and Google Cloud Platform, with designated EU, US, and Australia regions described on its Trust Center page. Pricing is tailored to marketable contact count and planned message volume; it is available on request, and a 14-day trial is offered. There is no free plan.
Good
- Campaigns support email, SMS, web, WhatsApp, and social media.
- Ready-made flows cover reminders and post-purchase journeys.
- More than 200 integrations are listed.
- 24/7 in-platform live chat support is available.
- A 14-day trial is offered.
Watch out
- There is no free plan.
- Pricing is tailored and available on request.
Who it suits
Dotdigital suits organizations seeking cross-channel campaigns, audience segmentation, and automated customer journeys. Its intended customers span industries and include teams in commerce, charity, education, travel, media, and sports.
Verdict
Dotdigital combines campaign automation, personalization, and a broad set of supported channels and integrations. Buyers should request a quote based on their marketable contacts and planned message volume.
Plans and prices
From Dotdigital's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Custom pricing | Priced on request | Pricing tailored to each customer · Quote based on marketable contacts and planned message volume |
The facts
Each one read from Dotdigital's own pages, with the date it was checked.
What it does
- A/B testing
- Yeschecked 20 Sep 2026
- AI tools
- Dotdigital describes AI agents that build audience segments and draft on-brand messages, plus an MCP server for connecting AI tools to Dotdigital data.checked 8 Oct 2026
- Audience segmentation
- Yeschecked 20 Sep 2026
- Automation
- Ready-made automation flows include welcome and birthday journeys, reminders, cart and browse abandonment triggers, back-in-stock notifications, and post-purchase journeys.checked 8 Oct 2026
- Channels
- The platform supports campaigns across email, SMS, web, WhatsApp, social media, and other channels.checked 8 Oct 2026
- Data hosting
- The platform is hosted on Microsoft Azure and Google Cloud Platform, with designated EU, US, and Australia regions described on the Trust Center page.checked 8 Oct 2026
- Email automation
- Yeschecked 20 Sep 2026
- Integrations
- Dotdigital says it has over 200 integrations; examples listed include Adobe Commerce, BigCommerce, Shopify Plus, Salesforce, and Microsoft Dynamics 365.checked 8 Oct 2026
- Intended customers
- Dotdigital says organizations of all sizes and industries use its platform, including teams in commerce, charity, education, travel, media, and sports.checked 8 Oct 2026
- Landing pages
- Yeschecked 20 Sep 2026
- Native integrations
- 200checked 20 Sep 2026
- Onboarding and training
- Every customer receives a bespoke live training session as part of onboarding, and Academy content is included with every package.checked 8 Oct 2026
- Personalization
- Campaigns can use behavioral, order, preference, and other customer data to personalize messages across email, web, and mobile.checked 8 Oct 2026
- Pricing basis
- Pricing is tailored for each customer and calculated using the number of marketable contacts and planned message volume.checked 8 Oct 2026
- Privacy compliance
- Dotdigital says it is certified against ISO 27701 and has GDPR-specific data processing agreements and EU Model Contract Clauses in place.checked 8 Oct 2026
- Product
- Dotdigital brings customer data, campaign tools, and cross-channel activity together in one platform.checked 8 Oct 2026
- Security
- Dotdigital says its information security management system is ISO 27001 certified and it is Cyber Essentials Plus certified.checked 8 Oct 2026
- Support
- Customers can contact support through in-platform live chat 24/7, by phone during office hours, or by email.checked 8 Oct 2026
The company
- Founded
- 1999checked 28 Sep 2026
- Headquarters
- London, United Kingdomchecked 28 Sep 2026
Money
- Free plan
- Nochecked 20 Sep 2026
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