Dotdigital
6.4#87 in marketing automation softwareWebAPI
VisitDotdigital vs Mailchimp
What both publish
| Fact | Dotdigital | Mailchimp |
|---|---|---|
| A/B testing | Yes | A/B testing is offered for testing and optimizing email campaigns. |
| Audience segmentation | Yes | Yes |
| Automation | Ready-made automation flows include welcome and birthday journeys, reminders, cart and browse abandonment triggers, back-in-stock notifications, and post-purchase journeys. | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. |
| Email automation | Yes | Yes |
| Founded | 1999 | 2001 |
| Free plan | No | Yes |
| Headquarters | London, United Kingdom | Atlanta, USA |
| Integrations | Dotdigital says it has over 200 integrations; examples listed include Adobe Commerce, BigCommerce, Shopify Plus, Salesforce, and Microsoft Dynamics 365. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Landing pages | Yes | Yes |
| Native integrations | 200 | 300 |
| Security | Dotdigital says its information security management system is ISO 27001 certified and it is Cyber Essentials Plus certified. | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. |
Dotdigital plans
- Custom pricingPriced on request
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Pick Dotdigital if…
Dotdigital suits organizations seeking cross-channel campaigns, audience segmentation, and automated customer journeys. Its intended customers span industries and include teams in commerce, charity, education, travel, media, and sports.
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.