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Dotdigital vs Manago AI (formerly SALESmanago)

What both publish

FactDotdigitalManago AI (formerly SALESmanago)
AutomationReady-made automation flows include welcome and birthday journeys, reminders, cart and browse abandonment triggers, back-in-stock notifications, and post-purchase journeys.Marketing automation triggers cross-channel journeys when customers browse, buy, abandon carts, return, or disengage.
ChannelsThe platform supports campaigns across email, SMS, web, WhatsApp, social media, and other channels.The service supports coordinated email, SMS, WhatsApp, push notifications and website engagement.
Founded1999LinkedIn lists 2011 as the founding year; a 2016 company press release also says SALESmanago was founded in 2011.
Free planNoNo
HeadquartersLondon, United KingdomKrakow, Poland
IntegrationsDotdigital says it has over 200 integrations; examples listed include Adobe Commerce, BigCommerce, Shopify Plus, Salesforce, and Microsoft Dynamics 365.The integration catalogue includes Shopify, Magento 2, WordPress/WooCommerce, PrestaShop, Shoper, Shopware, OpenCart, VTEX, BigCommerce and support or CRM tools.
ProductDotdigital brings customer data, campaign tools, and cross-channel activity together in one platform.Manago AI describes itself as an AI Customer Engagement Platform for understanding customers, acting on behavioural signals, and creating growth campaigns.

Dotdigital plans

  • Custom pricingPriced on request

Manago AI (formerly SALESmanago) plans

  • Agentic AI Boost€30 a month
  • Agentic AI Power€99 a month
  • Agentic AI StarterFree
  • AI StarterFree
  • AI Boost€30 a month
  • AI Power€99 a month

Pick Dotdigital if…

Dotdigital suits organizations seeking cross-channel campaigns, audience segmentation, and automated customer journeys. Its intended customers span industries and include teams in commerce, charity, education, travel, media, and sports.

Pick Manago AI (formerly SALESmanago) if…

It suits e-commerce teams seeking customer profiles and automated campaigns across multiple channels. Teams should account for contact-based pricing, usage charges, and monthly AI allowances.

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