Optimizely Personalization
6.2#10 in personalization enginesWebAPI
VisitOptimizely Personalization vs Salesforce Personalization
Salesforce Personalization
7.4#2 in personalization enginesFrom $8,000 a monthAndroidiOSWebAPI
VisitWhat both publish
| Fact | Optimizely Personalization | Salesforce Personalization |
|---|---|---|
| Company founding | Rannkly's company profile lists Optimizely's founding year as 2009. | Gartner lists Salesforce as founded in 1999. |
| Company legal name | Crunchbase lists the legal name as Optimizely, Inc., with founders Dan Siroker and Pete Koomen, and says it was acquired by Episerver. | Salesforce identifies itself as Salesforce, Inc. in its corporate copyright and legal footer. |
| Headquarters | New York City, New York, United States | San Francisco, California, United States |
| Public REST API | Web Experimentation provides a REST API for creating and managing projects and experiments and retrieving results. | The Personalization REST API can create and update users, accounts, behavioral events, historical transactions, products, and content catalog data. |
| Rating on Gartner Peer Insights | 4.1 out of 5 from 94 reviews for Optimizely in Digital Experience Platforms. | 4.0 out of 5 from 60 reviews |
| What it does | Optimizely Personalization delivers targeted digital experiences in real time based on visitor behavior. | Salesforce Personalization uses Data 360 customer profiles and AI to deliver real-time one-to-one experiences across customer touchpoints. |
Optimizely Personalization plans
- PersonalizationPriced on request
- Optimizely PersonalizationPriced on request
Salesforce Personalization plans
- Salesforce Personalization$8,000 a month
- Marketing Cloud Personalization+$15,000 a month
Pick Optimizely Personalization if…
You want what its maker publishes above — check its page for the details.
Pick Salesforce Personalization if…
It suits organizations seeking omnichannel personalization driven by behavior, dynamic content, and product recommendations. The annual billing commitment and listed credit allocation are important considerations.