Kochava helps advertisers measure and optimize marketing across connected devices, and offers publishers tools for measuring and improving outcomes.
Best Marketing Attribution Software in 2026
Marketing attribution software helps you examine how marketing activity connects with customer journeys and revenue. Compared on attribution models, data retention, data warehouse export, free plan, journey window, multi-touch attribution, offline data attribution, paid from and revenue attribution, the entries offer useful dimensions for assessing measurement needs. Think about how you want credit assigned across…
Singular is a marketing platform for bringing data together, measuring return on investment and supporting growth with AI.
Tenjin is a mobile measurement partner for app attribution and analytics, available on Android, iOS, web, and through an API.
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Triple Whale
Triple Whale is an AI operating system for commerce that brings business data together to measure growth and support decisions and actions.
Free planAndroidiOSWebAPI8.1From $219 a month - 5

Adjust
Adjust is an attribution and analytics suite for app marketers measuring, optimizing, and growing marketing across platforms.
Free planAndroidiOSWebAPI7.7Free plan - 6
Factors.ai
Factors.ai is an account intelligence platform for finding companies that visit a website and combining account-level intent signals.
Free planWebAPI7.7From $199 a month - 7

Airbridge
Airbridge is a mobile measurement partner that attributes and analyzes advertising across mobile, web, PC, console, and connected TV.
AndroidiOSWebAPI7.6From $40 a month - 8

Attributy
Attributy is a web marketing measurement platform that connects online and offline channels to show what drives revenue.
AndroidiOSWebAPI7.6From $799 a month - 9
Branch Universal Ads
Branch Universal Ads is an ad tracking and mobile measurement platform for connecting performance across web and app ecosystems.
AndroidiOSWebAPI7.5 - 10

AdWyse
AdWyse helps Shopify merchants connect orders to advertising campaigns and see attributed revenue and return on ad spend (ROAS).
Free planWeb7.2From $99.99 a month - 11

HockeyStack
HockeyStack is an analytics platform for event tracking, conversion funnels, session recordings, and API access.
WebAPI7.2From $1,400 a month - 12

Dreamdata
Dreamdata is a B2B activation and attribution platform that maps customer journeys across accounts.
Free planWebAPIExtension6.9Free plan - 13

MarinOne
MarinOne is a SaaS platform for measuring, managing, and optimizing search, social, and eCommerce advertising.
WebAPIExtension6.9From $500 a month - 14

Open Attribution
Open Attribution is an open-source advertising attribution platform for app and game developers who want to retain control of their advertising data.
Free planAndroidiOSSelf-hosted6.9From $0.01 a month - 15

Factors.ai
WebAPI6.8From $199 a month - 16

ObserviX Attribution
ObserviX Attribution links marketing touchpoints—including ad clicks, email opens, and organic visits—to revenue.
AndroidiOSWebAPI6.8From $100 a month - 17

Zobrx
Zobrx combines multi-touch attribution, Marketing Mix Modeling, geo-lift incrementality testing, and clean-room analytics for marketing measurement.
Free planWebAPI6.7From $79 a month - 18

Adobe Marketo Engage
Adobe Marketo Engage is a paid marketing automation platform for campaigns and customer data across marketing and sales.
WebAPI6.5 - 19

Northbeam
Northbeam is a paid marketing intelligence platform for e-commerce businesses running experiment-based growth marketing across multiple advertising channels.
WebAPI6.5From $3,500 a month - 20

SegMetrics
WebAPIExtension6.5From $57 a month - 21

Attribution
WebAPI6.3From $399 a month - 22

Improvely
WebAPI6.3From $29 a month - 23
6.3From $29 a month - 246.3From $99 a month
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Wicked Reports
Wicked Reports is a marketing attribution platform that connects orders to the clicks that caused them and distinguishes new customers from repeat buyers.
WebAPI6.3From $499 a month
