Singular

Overview

Singular brings mobile attribution, marketing analytics, cost aggregation, data connections, and fraud prevention together for teams measuring paid growth across channels. It is best suited to app marketers who need to connect campaign costs with installs, revenue, and retention. Its breadth is compelling, but the conversion-based Growth charge and a 15,000-conversion Free allowance make volume an important buying consideration.

Key features

Attribution and measurement

Click and impression tracking, re-engagement measurement, an SDK, and SKAdNetwork support cover core mobile campaign attribution needs. Cohort, retention, ROAS, and SKAdNetwork reporting help teams assess outcomes beyond initial conversions. Multi-touch, offline-data, and revenue attribution add useful breadth for marketers tracking more than last-click app activity; the Enterprise tier is the one that explicitly adds cross-device attribution.

Connections and exports

Singular says it can aggregate costs from more than 1,200 sources and offers more than 1,200 connectors. Dynamic, deferred, and universal links can carry journeys across web, app, email, push, SMS, and QR, which makes the platform relevant when campaigns cross several touchpoints. Customers can export through APIs, S3, UI exports, or direct warehouse delivery. No-code ETL is an add-on or plan feature, so teams that need it should confirm its plan treatment before committing.

Fraud, privacy, and security

Core fraud detection and prevention is included across all plans, while custom fraud rules are reserved for Enterprise. Singular provides API interfaces for GDPR and CCPA functions and supports data-retention and erasure customizations, although data retention is limited. It states that data is encrypted at rest with AES 256, supports 2FA and SSO, and is SOC 2 compliant with regular audits and checks.

Pricing

Singular uses freemium pricing and bills by conversion. The Free plan costs nothing, billed per conversion, and includes 15,000 paid conversions with no credit card required. That is a useful way to start measuring campaigns, but the conversion allowance may constrain teams with substantial paid volume.

Growth costs $0.05 per contact, billed per conversion, and includes everything in Free, technical support, a Customer Experience Team, and one-on-one solutions-engineer onboarding. It is the more suitable tier for teams that need expert implementation and ongoing technical help, though costs rise with conversion volume. Customers can try Growth for free for 14 days.

Enterprise has custom pricing and includes everything in Growth, plus a dedicated Customer Success Manager, an enterprise-grade SLA, cross-device attribution, 365-day cohorts, and optional private cloud. It is the clear fit for organizations needing longer cohort windows or enterprise support; smaller teams may not need those additions. The plans do not state seat limits.

Platforms

Singular supports Android, iOS, web, and API access, matching its emphasis on mobile measurement alongside web-based campaign data and integrations.

Who it's for

The platform is relevant to app-focused marketing teams that need attribution, cost aggregation, analytics, and exports in a connected workflow. Singular names agencies, gaming, travel, e-commerce, kids apps, Web3, finance, and food and drink among its audiences. It is less compelling for buyers who want a flat subscription price independent of conversion volume or need data retention without limits.

Pros and cons

• Pros: Attribution, cost aggregation, analytics, deep linking, exports, and core fraud protection are combined, reducing the need to assemble those capabilities across separate tools.
• Pros: Free includes 15,000 paid conversions and requires no credit card, providing meaningful room to evaluate the platform before paying.
• Pros: Multiple export routes, including direct warehouse delivery, serve teams with different data workflows.
• Cons: Growth is billed per conversion, so the $0.05 per contact rate can make spend harder to predict as volume increases.
• Cons: Data retention is limited, and custom fraud rules and cross-device attribution require Enterprise.

Alternatives

For a wider selection in adjacent categories, browse Marketing Attribution Software, Marketing Analytics Software, Email Marketing Analytics Software, and Reverse ETL Tools.

Power My Analytics is worth considering if a free-forever option with unlimited sample-data sources, all destinations, and Data Builder access suits the task better than Singular's conversion-based plans. Octoboard may fit buyers who prefer a monthly-priced Marketing Analytics plan, starting at €15 a month, with specified datasource, keyword, SEO audit, and event quotas. Databox is an alternative for teams whose needs fit its Free plan's one user, three data sources, and one dashboard, or its $71 a month Analyst tier.

Triple Whale offers a Free plan with 10 users and 12 months of data storage and retention, which may appeal where those stated limits fit better. Adzooma has a Free plan with one user seat and defined SEO, web metrics, and PPC alert allowances. Improvado is another option, with a $100 a month MCP Only plan that specifies annual row volume, daily sync, weekly MCP actions, and one workspace. Definite and Quantcast are also alternatives.

Verdict

Choose Singular if your app marketing team needs attribution, campaign-cost connections, reporting, exports, and baseline fraud prevention in one platform. Its strongest case is breadth across the measurement workflow, backed by a substantial free conversion allowance. Look elsewhere if conversion-based billing, limited retention, or the Enterprise gate on cross-device attribution and custom fraud rules conflicts with your budget or requirements.