Best Marketing Analytics Software in 2026
Updated
In short: Singular is ranked #1 of 49 as of 4 October 2026, ahead of Improvado and Power My Analytics. The best-ranked option with a free plan is Improvado. The lowest first paid tier on this page is Octoboard at €12/mo.
Marketing analytics software brings reporting and tracking capabilities together for examining performance. Compare CRM reporting and pipeline tracking with spend tracking and custom dashboards to see which views address your needs. Data refresh and historical data offer further criteria: consider how current the data is and what past information is available. Singular, Improvado, and Databox begin the ranking, followed by Octoboard and Power My Analytics. Free-plan availability and paid-from pricing add cost details to weigh alongside these features. Focus on the reporting and tracking measures most relevant to your work.
49 marketing analytics software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
#1 Singular Top pick · 7.1 Free plan · Free
#2 Improvado Runner-up · 7.0 Free plan · $100/mo
#3 Power My Analytics Also great · 7.0 Free plan · $41.63/mo
- Free planFree trial AndroidapiiOSWeb
- Free plan
- Yes
RecognisedDocumentedFree planPlatforms - Free plan apiWeb
- Free plan
- Yes
- Paid from
- 100 /mo
- Data refresh
- hourly
- Spend tracking
- Yes
- Pipeline tracking
- Yes
- Custom dashboards
- Yes
RecognisedDocumentedFree planPlatforms$100/mofirst paid tier About ImprovadoVisit site - Free planFree trial apiWeb
- Free plan
- Yes
- Paid from
- 41.63 /mo
- Data refresh
- hourly
- Spend tracking
- Yes
- Pipeline tracking
- Yes
- Custom dashboards
- Yes
RecognisedDocumentedFree planPlatforms$41.63/mofirst paid tier About Power My AnalyticsVisit site - Free plan apiself-hostedWeb
- Free plan
- Yes
- Paid from
- 250 /mo
- Data refresh
- real-time
- Spend tracking
- Yes
- Pipeline tracking
- Yes
- Custom dashboards
- Yes
RecognisedDocumentedFree planPlatforms$250/mofirst paid tier About DefiniteVisit site - Free plan Web
- Free plan
- Yes
- Paid from
- 71 /mo
RecognisedDocumentedFree planPlatforms$71/mofirst paid tier About DataboxVisit site - Free plan
- Free plan
- Yes
- Data refresh
- real-time
- Spend tracking
- Yes
- Pipeline tracking
- Yes
- Custom dashboards
- Yes
RecognisedDocumentedFree planPlatforms - Free plan Web
- Free plan
- Yes
- Data refresh
- daily
- Spend tracking
- Yes
- Pipeline tracking
- Yes
RecognisedDocumentedFree planPlatforms - Free trial apiWeb
- Free plan
- Yes
- Data refresh
- real-time
- Spend tracking
- Yes
- Pipeline tracking
- Yes
- Custom dashboards
- Yes
RecognisedDocumentedFree planPlatforms€12/mofirst paid tier About OctoboardVisit site - apiWebRecognisedDocumentedFree planPlatforms
- Free trial Web
- Free plan
- No
- Paid from
- 44 /mo
- Data refresh
- daily
- Spend tracking
- Yes
- Pipeline tracking
- Yes
- Custom dashboards
- Yes
RecognisedDocumentedFree planPlatforms$54/mofirst paid tier About DashThisVisit site - Web
- Free plan
- No
- Paid from
- 10,000 /mo
- Data refresh
- real-time
- Spend tracking
- Yes
- Pipeline tracking
- Yes
- Custom dashboards
- Yes
RecognisedDocumentedFree planPlatforms$1,250/mofirst paid tier About Salesforce Account EngagementVisit site - Free trial apiWeb
- Free plan
- No
- Paid from
- 20 /mo
- Data refresh
- real-time
- Spend tracking
- Yes
- Pipeline tracking
- Yes
- Custom dashboards
- Yes
RecognisedDocumentedFree planPlatforms$20/mofirst paid tier About AgencyAnalyticsVisit site - Free trial apiWeb
- Free plan
- No
- Paid from
- 69 /mo
- Data refresh
- real-time
- Spend tracking
- Yes
- Pipeline tracking
- Yes
- Custom dashboards
- Yes
RecognisedDocumentedFree planPlatforms$69/mofirst paid tier About SwydoVisit site - Web
- Free plan
- No
- Data refresh
- daily
- Spend tracking
- Yes
- Pipeline tracking
- Yes
- Custom dashboards
- Yes
RecognisedDocumentedFree planPlatforms - Free trial apiWeb
- Free plan
- No
- Data refresh
- hourly
- Spend tracking
- Yes
- Pipeline tracking
- Yes
- Custom dashboards
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Paid from
- 39 /mo
- Spend tracking
- Yes
- Pipeline tracking
- Yes
RecognisedDocumentedFree planPlatforms$39/mofirst paid tier About PaveAIVisit site - Web
- Data refresh
- hourly
RecognisedDocumentedFree planPlatforms$15/mofirst paid tier About CampaignTracklyVisit site - WebRecognisedDocumentedFree planPlatforms
- Web
- Free plan
- No
- Data refresh
- real-time
- Spend tracking
- Yes
- Pipeline tracking
- Yes
- Custom dashboards
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Data refresh
- real-time
- Spend tracking
- Yes
- Custom dashboards
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Data refresh
- daily
- Spend tracking
- Yes
- Pipeline tracking
- Yes
- Custom dashboards
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- Yes
- Data refresh
- real-time
- Spend tracking
- Yes
- Pipeline tracking
- Yes
- Custom dashboards
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Data refresh
- real-time
- Spend tracking
- Yes
- Pipeline tracking
- Yes
- Custom dashboards
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Data refresh
- daily
- Spend tracking
- Yes
- Pipeline tracking
- Yes
- Custom dashboards
- Yes
RecognisedDocumentedFree planPlatforms -
- Free plan
- No
- Data refresh
- real-time
- Spend tracking
- No
- Pipeline tracking
- Yes
- Custom dashboards
- Yes
RecognisedDocumentedFree planPlatforms
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which marketing analytics software is ranked first on Everything Xiaomi?
Singular is ranked #1 of 49 with a score of 7.1. Improvado is second and Power My Analytics third.
How many of these have a free plan?
7 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Octoboard has the lowest first paid tier we found: €12/mo.
How is this list ranked?
Ranked on what each maker publishes: documentation depth, a free tier and the platforms it runs on. Paid placements never change a rank.