Funnel
The facts below are what the maker publishes about Funnel, checked and dated. Our editors have not written about it yet.
Plans and prices
From Funnel's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $300 a month | 117 connectors · 13 destinations · 5 users · 1 workspace · billed annually |
| Business | $600 a month | 579 connectors · 46 destinations · unlimited users and workspaces · exports every 2 hours · billed annually |
| Enterprise | Priced on request | 600+ connectors · 47 destinations · SAML, OIDC and SCIM · priority support and enterprise SLA |
The facts
Each one read from Funnel's own pages, with the date it was checked.
What it does
- AI features
- Funnel AI can answer questions about marketing data and help create charts and custom metrics; Funnel MCP connects data to AI tools such as Claude and ChatGPT.checked 5 Oct 2026
- Data residency
- Funnel says customers on select subscriptions can choose US or EU data hosting, and its pricing page lists an EU data center option for Enterprise.checked 5 Oct 2026
- Destinations
- The pricing page lists destinations including Looker Studio, Power BI, Tableau, Google Sheets, BigQuery, Amazon S3 and Snowflake, with availability varying by plan.checked 5 Oct 2026
- Integrations
- The connector directory lists 640 connectors, including Facebook Ads, Google Ads, Google Analytics, TikTok Ads and LinkedIn.checked 5 Oct 2026
- Pricing limits
- Funnel says it does not charge based on data volume, row counts or the number of report types pulled from the same connected account.checked 5 Oct 2026
- Reporting and measurement
- Funnel offers dashboards and reporting exports, while Funnel Measure includes marketing mix modeling, multi-touch attribution and incrementality testing as an add-on.checked 5 Oct 2026
- Security
- Funnel states that it is ISO 27001 certified, has undergone a SOC 2 Type 2 attestation, and complies with GDPR and CCPA privacy frameworks.checked 5 Oct 2026
- Support
- The pricing page lists in-app support for Starter and priority in-app support for Business and Enterprise; Enterprise also includes an SLA.checked 5 Oct 2026
- What it does
- Funnel brings marketing data from fragmented sources together so teams can prepare it, measure performance and use it across reports and workflows.checked 5 Oct 2026
- Who it serves
- Funnel describes its SaaS product as serving marketers and data teams, and says it serves more than 3,000 mid-market and enterprise businesses.checked 5 Oct 2026
The company
- Founded
- 2014checked 28 Sep 2026
- Headquarters
- Stockholm, Swedenchecked 28 Sep 2026
Money
- Trial
- Funnel says it can set up a free trial tailored to customer requirements, but custom connectors are unavailable during the trial.checked 5 Oct 2026
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