Supermetrics
Supermetrics connects marketing platforms with reporting destinations and AI chats so teams can analyze marketing data and act on insights.
What Supermetrics is
Supermetrics connects marketing platforms with reporting destinations and AI chats so teams can analyze marketing data and act on insights. It cleans, organizes, standardizes, and blends data before delivery. Destinations include ChatGPT, Claude, Microsoft Copilot, Looker Studio, Google Sheets, Microsoft Excel, Power BI, and Supermetrics Studio. Sources listed include Google Ads, Google Analytics 4, Facebook Ads, Shopify, TikTok Ads, and HubSpot. The web and API service provides hourly refreshes, spend tracking, pipeline tracking, custom dashboards, and CRM reporting. Its Data API delivers information to destinations or custom applications, while the Platform API automates account operations. Supermetrics says it undergoes annual SOC 2 Type II audits, is ISO 27001 certified, and supports GDPR and CCPA compliance. Data is processed on AWS and GCP servers in the EU. Support is advertised 24/5.
Good
- Connects many marketing data sources
- Destinations include major reporting and AI tools
- Hourly data refresh
- Data and Platform APIs
- 14-day trial without a credit card
Watch out
- No free plan
- Enterprise pricing requires a quote
- Plans limit destinations, sources, users, and accounts
- Pricing differs by billing term
Who it suits
It suits marketing, data, development, and agency teams that need connected reporting. The listed destinations and APIs also support organizations building custom data workflows.
Verdict
Supermetrics centralizes marketing data across reporting tools, AI chats, and APIs. Its trial provides an entry point, while plan limits and paid access should guide selection.
Plans and prices
From Supermetrics's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter (yearly billing) | €39 | 1 core destination · 2 data sources · 1 user · 2 accounts per data source · 4,000 monthly AI credits with Supermetrics Studio · EUR per month, billed yearly |
| Starter | €49 a month | 1 core destination · 2 data sources · 1 user · 2 accounts per data source · 4,000 monthly AI credits with Supermetrics Studio · billed monthly |
| Growth (yearly billing) | €159 | 1 core destination · 7 data sources · 2 users · 7 accounts per data source · 12,000 monthly AI credits with Supermetrics Studio · EUR per month, billed yearly |
| Growth | €199 a month | 1 core destination · 7 data sources · 2 users · 7 accounts per data source · 12,000 monthly AI credits with Supermetrics Studio · billed monthly |
| Enterprise | Priced on request | Choose from core and DWH destinations · custom user and account limits · SSO with SAML · data warehousing · data and platform API access · data residency and region control · Get a Quote |
The facts
Each one read from Supermetrics's own pages, with the date it was checked.
What it does
- APIs
- Supermetrics offers Data API access to deliver data to destinations or custom applications, and Platform API access to automate account operations.checked 7 Oct 2026
- Audience
- Supermetrics describes solutions for enterprise businesses, small and medium-sized businesses, marketing agencies, marketing teams, data teams, and development teams.checked 7 Oct 2026
- Compliance
- Supermetrics states its products are GDPR and CCPA compliant and that data is processed on AWS and GCP servers in the EU.checked 7 Oct 2026
- Data handling
- Data retrieved through integrations is not permanently stored, though temporary storage may be used; Custom Data Import and Storage data is encrypted at rest and access controlled.checked 7 Oct 2026
- Data management
- The platform cleans, organizes, standardizes, and blends marketing data for analysis.checked 7 Oct 2026
- Destinations
- Pricing lists ChatGPT, Claude, Microsoft Copilot, Looker Studio, Google Sheets, Microsoft Excel, Power BI, and Supermetrics Studio as core destinations.checked 7 Oct 2026
- Encryption
- The company says service connections use TLS 1.2 or higher and connector connections are TLS encrypted by default.checked 7 Oct 2026
- Integrations
- The integrations directory includes sources such as Google Ads, Google Analytics 4, Facebook Ads, Shopify, TikTok Ads, and HubSpot.checked 7 Oct 2026
- Product
- Supermetrics connects marketing platforms to reporting tools and AI chats so teams can analyze marketing data and act on insights.checked 7 Oct 2026
- Security certifications
- Supermetrics says it undergoes annual SOC 2 Type II audits and is ISO 27001 certified.checked 7 Oct 2026
- Support
- The homepage advertises 24/5 support across time zones.checked 7 Oct 2026
The company
- Founded
- 2013checked 28 Sep 2026
- Headquarters
- Helsinki, Finlandchecked 28 Sep 2026
Money
- Trial
- The integrations page offers a 14-day free trial without a credit card.checked 7 Oct 2026
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