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Singular vs Supermetrics

Singular

8.1#1 in email marketing analytics software$0.05 one-time
Free planAndroidiOSWebAPI
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What both publish

FactSingularSupermetrics
Founded20142013
HeadquartersPalo Alto, California, United StatesHelsinki, Finland
IntegrationsSingular provides a partner integration directory with a searchable partner browser.The integrations directory includes sources such as Google Ads, Google Analytics 4, Facebook Ads, Shopify, TikTok Ads, and HubSpot.
ProductSingular describes itself as an end-to-end marketing platform for unifying data, measuring ROI, and scaling growth with AI.Supermetrics connects marketing platforms to reporting tools and AI chats so teams can analyze marketing data and act on insights.

Singular plans

  • FreeFree
  • Growth$0.05, paid once
  • EnterprisePriced on request

Supermetrics plans

  • Starter (yearly billing)€39
  • Starter€49 a month
  • Growth (yearly billing)€159
  • Growth€199 a month
  • EnterprisePriced on request

Pick Singular if…

Singular may suit marketing teams in areas such as gaming, travel, e-commerce, finance and food and drink that need attribution and campaign analytics. It also serves agencies and other listed customer groups.

Pick Supermetrics if…

It suits marketing, data, development, and agency teams that need connected reporting. The listed destinations and APIs also support organizations building custom data workflows.

Charts they share