Factors.ai

Name: Factors.ai
Price: 6 USD

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Score6.7

Rank#80 of 141

From$0.50/mo

Free planNo

Free trialYes

Runs onAPI, Web

Summary

Factors.ai is an account intelligence platform for finding companies that visit a website and combining account-level intent signals. It gathers signals from LinkedIn, Google, Meta, and Bing ad campaigns, G2 pages, and uploaded third-party intent sources. The platform brings together account- and user-level engagement from awareness through a won deal, helping teams see paths linked to wins and where prospects drop off. Predictive scores based on intent, engagement, and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says its enrichment can reveal more than 75% of anonymous website traffic, but it does not identify individuals; geography and job-title filters can help narrow down likely visitors. Integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier, and Make.com. Web and API access are listed. Factors states that it is SOC 2 Type II certified and GDPR, CCPA, and PECR compliant. Paid plans start at $199/mo, and a free plan and 14-day trial are listed.

Who it is for

Factors.ai is aimed at demand-generation marketers, CMOs, and sales teams at startups and enterprises that prioritize company-level web intent and buyer engagement. It may suit teams seeking account-level signals rather than person-level visitor identification.

What is good

Combines intent signals from ads, G2, and uploaded sources
Shows buyer engagement through the deal journey
Offers CRM synchronization
Lists SOC 2 Type II certification

What to know first

Does not identify website visitors at the person level
Lite plan tracks up to 5,000 monthly users
Paid-plan data is retained 90 days after cancellation

Verdict

Factors.ai centers on company-level visitor identification and engagement signals to help teams prioritize accounts. Its stated lack of person-level identification is an important fit consideration, alongside plan limits and retention after cancellation.

Factors.ai plans and pricing

All plans

Basic $6/yr per year Up to 10,000 monthly tracked users · up to 3,000 companies identified/month · 5 seats factors.ai · 2 Oct 2026

Growth $20/yr per year Up to 50,000 monthly tracked users · up to 8,000 companies identified/month · 10 seats factors.ai · 2 Oct 2026

Enterprise $30/yr per year Up to 100,000 monthly tracked users · custom companies identified/month · 25 seats factors.ai · 2 Oct 2026

Lite $199/mo Up to 5,000 monthly tracked users · up to 1,500 companies identified/month · 3 seats factors.ai · 2 Oct 2026

Compared on web analytics tools

Free plan: Nofactors.ai
Paid from: $199/mofactors.ai

Facts

Product: Factors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website.factors.ai · 2 Oct 2026
Anonymous traffic: The product says it can reveal more than 75% of anonymous website traffic using waterfall enrichment across multiple providers.factors.ai · 2 Oct 2026
Intent signals: It collects account-level intent signals from LinkedIn, Google, Meta, and Bing ad campaigns, G2 pages, and uploaded third-party intent sources.factors.ai · 2 Oct 2026
Buyer journey: It aggregates account- and user-level engagement from awareness through deal won and identifies winning paths and drop-off points.factors.ai · 2 Oct 2026
Prioritization: Factors says predictive scores based on intent, engagement, and fit can help prioritize accounts for sales outreach and advertising.factors.ai · 2 Oct 2026
Person identification limit: Factors says it does not offer person-level identification, though geography and job-title filtering can help pinpoint who likely visited.factors.ai · 2 Oct 2026
Integrations: The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com.factors.ai · 2 Oct 2026
Security: Factors states it is SOC 2 Type II certified and GDPR, CCPA, and PECR compliant.factors.ai · 2 Oct 2026
Data protection: Its security policy says customer data is hosted and processed in Google Cloud Platform's us-west-1b zone in the United States, with TLS in transit and AES-256 encryption at rest.factors.ai · 2 Oct 2026
Support and onboarding: The account intelligence page says onboarding takes about 30 minutes and can be self-serve or supported by sales; it lists [email protected] for questions.factors.ai · 2 Oct 2026
Paid plan retention: The pricing page says paid-plan data is retained for the subscription and for 90 days after cancellation before permanent deletion.factors.ai · 2 Oct 2026
Intended users: Factors describes its product as a demand-generation tool and presents solutions for early-stage startups, growth-stage startups, enterprises, demand-generation marketers, CMOs, and sales teams.factors.ai · 2 Oct 2026