Propensity
The facts below are what the maker publishes about Propensity, checked and dated. Our editors have not written about it yet.
Plans and prices
From Propensity's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Essential | $2,000 a month | Account + contact-level website de-anonymization · intent data · unlimited campaigns and users · Salesforce and HubSpot CRM integration · $2,000/mo |
| Strategic | $3,000 a month | Everything in Essential · unlimited intent data · custom lead and account scoring · LinkedIn and Facebook ads · direct mail · Propensity API · $3,000/mo |
| Unlimited | $4,000 a month | Everything in Strategic · unlimited contact data · premium technical support · Google and YouTube ads · TikTok · Reddit · $4,000/mo |
The facts
Each one read from Propensity's own pages, with the date it was checked.
What it does
- API
- Propensity's API supports programmatic audience creation and updates and retrieval of campaign engagement data for contacts and accounts.checked 3 Oct 2026
- Campaign channels
- The site describes omnichannel campaigns across 20+ channels, including display, social, direct mail, email, and connected TV.checked 3 Oct 2026
- Integrations
- Propensity lists Salesforce and HubSpot CRM integrations and names Google Ads, YouTube, LinkedIn, Facebook, Instagram, Gmail, Slack, Outlook 365, and Salesloft among featured integrations.checked 3 Oct 2026
- Intended users
- The site says Propensity is built for B2B growth teams, including ABM, demand generation, media, and sales teams.checked 3 Oct 2026
- Intent and audiences
- Propensity offers contact-level intent data and an audience builder with filters for industry, role, technology stack, and behavior.checked 3 Oct 2026
- Privacy practices
- Propensity's privacy policy says it processes customer personal data as a processor under customer instructions, with customers responsible for applicable notices, disclosures, and consent.checked 3 Oct 2026
- Product
- Propensity describes itself as a contact-level marketing platform for B2B growth teams, supporting ABM, contextual advertising, and geofencing campaigns.checked 3 Oct 2026
- Security and compliance
- The homepage displays SOC, GDPR, and ISO 27001 badges and says the platform is built for security, privacy, and compliance.checked 3 Oct 2026
- Support
- The Unlimited plan includes premium technical support and technical onboarding support; Strategic includes a dedicated account manager and sales training.checked 3 Oct 2026
- Verified data
- The site says contacts are verified for accuracy, role, and intent before reaching a customer's CRM.checked 3 Oct 2026
- Visitor tracking
- The platform identifies website visitors, the campaigns that brought them, and their engagement, then makes that information available for sales activation.checked 3 Oct 2026
Money
- Free access
- Propensity advertises a free intent data sample that returns up to 100 in-market accounts and up to 100 contacts at those accounts.checked 3 Oct 2026
- Trial
- The pricing page invites visitors to start a free trial but does not state its duration.checked 3 Oct 2026
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