Best Account-Based Marketing Software in 2026
Updated
In short: Turtl is ranked #1 of 30 as of 3 October 2026, ahead of Abmatic AI and AdRoll. The best-ranked option with a free plan is Abmatic AI. The lowest first paid tier on this page is Factors.ai at $0.50/mo.
Account-based marketing tools help you focus outreach on selected organizations and the groups involved in their buying decisions. Compare account selection and intent data for targeting, then look at personalization, reporting, and buying-group support to see how each option handles campaign work. Campaign channels show the outreach methods covered; free-plan availability and paid-from pricing add cost considerations. The ranking opens with Abmatic AI, Folloze, and Hushly, followed by Influ2 and Warmly. Use these features to weigh how well each tool’s targeting and campaign capabilities match your marketing needs.
30 account-based marketing software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
30ranked
5free plans on this page
$0.50/molowest paid tier
3 Oct 2026last checked
#1 Turtl Top pick · 7.4 
#2 Abmatic AI Runner-up · 6.9 Free plan · $3,000/mo
#3 AdRoll Also great · 6.9 Free plan · Free
- Free planFree trial AndroidextensionLinuxmacOSself-hostedWindows
- Free plan
- No
- Intent data
- Yes
- Account selection
- CRM/MAP target-account lists; Account Reveal; firmographic, behavioral, persona, buyer-stage, and intent data
- Campaign channels
- Interactive Docs; landing pages; PDF publishing; gated forms; CRM/MAP workflows; advertising and promotion
- Account personalization
- Yes
RecognisedDocumentedFree planPlatforms - Free planFree trial apiWeb
- Free plan
- Yes
- Paid from
- 3,000 /mo
- Intent data
- Yes
- Account selection
- Firmographic, technographic, intent, and CRM filters
- Campaign channels
- Web, email, LinkedIn, display, Meta, OpenAI, and ad retargeting
- Account personalization
- Yes
RecognisedDocumentedFree planPlatforms$3,000/mofirst paid tier About Abmatic AIVisit site - Free plan apiWeb
- Free plan
- No
RecognisedDocumentedFree planPlatforms - Free planFree trial extensionWeb
- Free plan
- Yes
- Paid from
- 99 /mo
- Intent data
- Yes
- Account selection
- firmographic, technographic, behavioral, intent, Salesforce insights, public and private account intelligence
- Campaign channels
- websites, campaign landing pages, account microsites, content hubs, embed streams
- Account personalization
- Yes
RecognisedDocumentedFree planPlatforms$99/mofirst paid tier About HushlyVisit site - Free plan Web
- Free plan
- Yes
- Paid from
- 50 /mo
- Intent data
- Yes
- Account selection
- Target-account lists from CRM; named-account visitor identification; firmographic, industry, headcount, funding-stage, and likely-contact data
- Campaign channels
- Personalized landing pages and microsites; website intent scoring; Attio and HubSpot CRM sync; Slack alerts
- Account personalization
- Yes
RecognisedDocumentedFree planPlatforms$50/mofirst paid tier About PloyVisit site - Free trial apiWeb
- Free plan
- No
- Paid from
- 199 /mo
RecognisedDocumentedFree planPlatforms$0.50/mofirst paid tier About Factors.aiVisit site - Free trial apiWeb
- Free plan
- No
- Paid from
- 2,000 /mo
- Intent data
- Yes
- Account selection
- Firmographic filters; intent signals; CRM imports; CSV uploads; ICP Builder; retargeting
- Campaign channels
- Social; Propensity Display Network; native; direct mail; marketing email; contextual ads; geofencing; LinkedIn; Facebook; Google; YouTube; TikTok; Reddit
- Account personalization
- Yes
RecognisedDocumentedFree planPlatforms$2,000/mofirst paid tier About PropensityVisit site - Free trial apiextensionWeb
- Free plan
- No
RecognisedDocumentedFree planPlatforms - apiWebRecognisedDocumentedFree planPlatforms
- Web
- Free plan
- No
- Intent data
- Yes
- Account selection
- Firmographic data; technographic data; first-party intent; third-party intent; CRM data; Dynamic ICP
- Campaign channels
- Display advertising; video advertising; native article advertising; LinkedIn Ads; content syndication
- Account personalization
- Yes
RecognisedDocumentedFree planPlatforms$2902.50/mofirst paid tier About N.RichVisit site - api
- Intent data
- Yes
- Account selection
- AI-based scoring; ideal customer profile; industry; company size; location; fit; intent; risk
- Campaign channels
- web; display ads; social media; email; sales plays
- Account personalization
- Yes
RecognisedDocumentedFree planPlatforms$44.08/mofirst paid tier About D&B HooversVisit site - api
- Free plan
- No
- Intent data
- Yes
RecognisedDocumentedFree planPlatforms - api
- Free plan
- No
- Intent data
- Yes
- Account selection
- ICP and firmographic criteria; target account lists; intent signals; AI/predictive scoring; territories; lead-to-account matching
- Campaign channels
- display advertising; LinkedIn/social advertising; website personalization; CRM actions; sales activation; 1:1 Smart Pages
- Account personalization
- Yes
RecognisedDocumentedFree planPlatforms - WebRecognisedDocumentedFree planPlatforms
- Free trial
- Free plan
- No
- Paid from
- 199 /mo
RecognisedDocumentedFree planPlatforms$199/mofirst paid tier About Factors.aiVisit site - Web
- Intent data
- Yes
- Account selection
- Account, industry, role, buying stage, first-party behavioral signals, 6sense, Demandbase
- Campaign channels
- Web, email, ads, LinkedIn, events, ABM, sales outreach
- Account personalization
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Intent data
- Yes
- Account selection
- ICP fit, company filters, persona filters, domain search, account scoring
- Campaign channels
- email, LinkedIn, calls, LinkedIn Ads
- Account personalization
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Intent data
- Yes
- Account selection
- Research Quadrant; intent spikes; contact search; lookalike audiences; ICP, role and firmographic filters
- Campaign channels
- email; social; blog; PPC; LinkedIn audiences; sales cadences; automated workflows
- Account personalization
- Yes
RecognisedDocumentedFree planPlatforms - api
- Intent data
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Intent data
- Yes
- Account selection
- CRM data, sales activity, pipeline stages, ICP matching, and target-contact selection
- Campaign channels
- Display advertising, social media advertising, CRM, marketing automation, sales engagement, Slack, and Microsoft Teams
- Account personalization
- Yes
RecognisedDocumentedFree planPlatforms -
- Intent data
- Yes
- Account selection
- ICP scoring and fit grades; purchase-intent signals; account and contact data; lookalike audiences; demographic, firmographic, technographic and intent filters
- Campaign channels
- Programmatic, LinkedIn, display, email, social, telemarketing
- Account personalization
- Yes
RecognisedDocumentedFree planPlatforms -
- Intent data
- Yes
- Account selection
- Account research activity, numerical score, trend, status, firmographics, topic interests, ABM lists, and target-account prioritization
- Campaign channels
- Account-based email, programmatic advertising, social advertising, CRM workflows, and sales-engagement cadences
- Account personalization
- Yes
RecognisedDocumentedFree planPlatforms - WebRecognisedDocumentedFree planPlatforms
- Web
- Free plan
- Yes
- Paid from
- 50 /mo
- Account personalization
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Intent data
- Yes
- Account selection
- CRM target-account lists; firmographics; technographics; intent signals; hiring signals; deal stage; seller notes; asset downloads; page visits; product usage; closed-lost reasons; form fills
- Campaign channels
- email; landing pages; LinkedIn ads; display ads
- Account personalization
- Yes
RecognisedDocumentedFree planPlatforms
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which account-based marketing software is ranked first on Everything Xiaomi?
Turtl is ranked #1 of 30 with a score of 7.4. Abmatic AI is second and AdRoll third.
How many of these have a free plan?
5 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Factors.ai has the lowest first paid tier we found: $0.50/mo.
How is this list ranked?
Ranked on what each maker publishes: documentation depth, a free tier and the platforms it runs on. Paid placements never change a rank.
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