Ploy

Visit site Alternatives

Score6.9

Rank#5 of 30

From$50/mo

Free planYes

Runs onWeb

Summary

Ploy is a web marketing platform for building and maintaining websites and running growth workflows. Its AI website builder is aimed at marketers, and Ploy says its agents can write content, address website issues, and run experiments automatically. The Web, Grow, and Ads engines cover website optimization, visitor identification and outreach, and ad creation and attribution. Prebuilt PloyBooks growth strategies can run on a schedule, start from an event, or be initiated by Ploy. Listed integrations include HubSpot, Attio, Google Analytics 4, Google Search Console, GitHub, Slack, and Semrush. Account-oriented features include CRM target-account lists, named-account visitor identification, and engagement reporting. A shared credit balance is used for building, editing, image and code generation, documents, planning, and visitor enrichment. Ploy says customer data is not used to train AI models on any plan, including Free. The Free tier costs 0.00 USD per month and includes 500 credits per day, up to 2,000 maximum; Starter costs 50.00 USD per month. Self-serve plans are month-to-month and can be upgraded or downgraded anytime.

Who it is for

Ploy suits startups, agencies, and enterprise teams seeking website, visitor, and advertising workflows in one platform. Its listed account tools may also suit teams working from CRM target-account lists.

What is good

AI website builder for marketers
Growth strategies can run on schedules or events
Integrations include HubSpot, Attio, and Semrush
Free tier includes daily credits
Customer data is not used to train AI models

What to know first

Available on web only
Building and enrichment use a shared credit balance
Starter costs 50.00 USD per month
SSO / SAML is marked coming soon

Verdict

Ploy combines website creation with optimization, visitor outreach, and advertising workflows. Its free tier has daily credits, while paid plans begin with Starter at 50.00 USD per month.

Ploy plans and pricing

All plans

Free Free $0/mo 500 credits / day (2,000 max) · custom domains · Google Workspace integrations · GitHub sync ploy.ai · 2 Oct 2026

Starter $50/mo $50/mo 4,000 credits / month · 1 custom domain · enriched traffic data (Preview) · Google Workspace and GitHub sync ploy.ai · 2 Oct 2026

Pro $300/mo $300/mo 24,000 credits / month · 5 custom domains · 1,000 visitor enrichments / month · HubSpot and Attio integrations ploy.ai · 2 Oct 2026

Enterprise Not published Custom Custom credit volume · Salesforce CRM integration · white-glove onboarding · SOC 2 Type II · SSO / SAML coming soon ploy.ai · 2 Oct 2026

Compared on account-based marketing software

Free plan: Yesploy.ai
Paid from: $50/moploy.ai
Intent data: Yesploy.ai
Account selection: Target-account lists from CRM; named-account visitor identification; firmographic, industry, headcount, funding-stage, and likely-contact dataploy.ai
Campaign channels: Personalized landing pages and microsites; website intent scoring; Attio and HubSpot CRM sync; Slack alertsploy.ai
Account personalization: Yesploy.ai
Buying-group support: Yesploy.ai
Account reporting: engagementploy.ai

Facts

Product: Ploy describes itself as a marketing platform that turns a website into a growth engine.ploy.ai · 2 Oct 2026
Website building: Ploy offers an AI website builder for marketers to design, build, launch, and maintain websites.ploy.ai · 2 Oct 2026
Automation: Ploy says its agents write content, fix website issues, and run experiments automatically.ploy.ai · 2 Oct 2026
Growth tools: Its Web, Grow, and Ads engines cover website optimization, visitor identification and outreach, and ad creation and attribution.ploy.ai · 2 Oct 2026
Scheduled workflows: PloyBooks are prebuilt growth strategies that can run on a schedule, start from an event, or be initiated by Ploy.ploy.ai · 2 Oct 2026
Integrations: Listed integrations include HubSpot, Attio, Google Analytics 4, Google Search Console, GitHub, Slack, and Semrush.ploy.ai · 2 Oct 2026
Data use: Ploy says it does not use customer data to train AI models on any plan, including Free.ploy.ai · 2 Oct 2026
Security: The Enterprise plan includes SOC 2 Type II, while SSO / SAML is marked coming soon.ploy.ai · 2 Oct 2026
Limits: Ploy uses a shared credit balance for building, editing, image and code generation, documents, planning, and visitor enrichment.ploy.ai · 2 Oct 2026
Billing: The pricing page says self-serve plans are month-to-month and can be upgraded or downgraded anytime.ploy.ai · 2 Oct 2026
Audience: Ploy presents its product for startups, agencies, and enterprise teams.ploy.ai · 2 Oct 2026
Free access: The Free tier is $0/mo, requires no credit card, and includes a daily credit allotment.ploy.ai · 2 Oct 2026