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Factors.ai vs Ploy

Factors.ai

7.7#1 in sales prospecting softwareFrom $199 a month
Free planWebAPI
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Ploy

6.7#11 in account-based marketing softwareFrom $50 a month
Free planWeb
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What both publish

FactFactors.aiPloy
HeadquartersWilmington, Delaware, United StatesSan Francisco and New York, United States
IntegrationsThe integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com.Listed integrations include HubSpot, Attio, Google Analytics 4, Google Search Console, GitHub, Slack, and Semrush.
ProductFactors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website.Ploy describes itself as a marketing platform that turns a website into a growth engine.

Factors.ai plans

  • FreeFree
  • Lite$199 a month
  • Basic$6,000 a year
  • Growth$20,000 a year
  • Enterprise$30,000 a year

Ploy plans

  • FreeFree
  • Starter$50 a month
  • Pro$300 a month
  • EnterprisePriced on request

Pick Factors.ai if…

Factors.ai is aimed at demand-generation marketers, CMOs, and sales teams at startups and enterprises that prioritize company-level web intent and buyer engagement. It may suit teams seeking account-level signals rather than person-level visitor identification.

Pick Ploy if…

Ploy suits startups, agencies, and enterprise teams seeking website, visitor, and advertising workflows in one platform. Its listed account tools may also suit teams working from CRM target-account lists.

Charts they share