Factors.ai
7.7#1 in sales prospecting softwareFrom $199 a monthFree planWebAPI
VisitFactors.ai vs Propensity
Propensity
6.3#14 in account-based marketing softwareFrom $2,000 a monthWebAPI
VisitWhat both publish
| Fact | Factors.ai | Propensity |
|---|---|---|
| Integrations | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. | Propensity lists Salesforce and HubSpot CRM integrations and names Google Ads, YouTube, LinkedIn, Facebook, Instagram, Gmail, Slack, Outlook 365, and Salesloft among featured integrations. |
| Intended users | Factors describes its product as a demand-generation tool and presents solutions for early-stage startups, growth-stage startups, enterprises, demand-generation marketers, CMOs, and sales teams. | The site says Propensity is built for B2B growth teams, including ABM, demand generation, media, and sales teams. |
| Product | Factors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website. | Propensity describes itself as a contact-level marketing platform for B2B growth teams, supporting ABM, contextual advertising, and geofencing campaigns. |
Factors.ai plans
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
Propensity plans
- Essential$2,000 a month
- Strategic$3,000 a month
- Unlimited$4,000 a month
Pick Factors.ai if…
Factors.ai is aimed at demand-generation marketers, CMOs, and sales teams at startups and enterprises that prioritize company-level web intent and buyer engagement. It may suit teams seeking account-level signals rather than person-level visitor identification.
Pick Propensity if…
You want what its maker publishes above — check its page for the details.