UserMotion

Overview

UserMotion is a sales intelligence platform for identifying and prioritizing high-intent B2B SaaS leads, with customer-health tools for sales and customer-success teams. It is best suited to teams that want product and behavioral signals to guide outreach and retention work. Its free tier makes a small-scale start possible; the $199/mo Starter plan is the meaningful step up for teams that need customer health and broader account capacity.

Key features

Predictive lead scoring combines product usage, behavioral data, firmographics, technographics, intent and buying signals, and an ICP score. That breadth can help teams focus on leads showing both fit and activity, rather than treating every signup alike. Its usefulness depends on having relevant product and customer data to draw on.

Cross-channel intent signals and real-time alerts surface customer activity, risks, and opportunities. For teams working from changing buying signals or account events, timely alerts can help prioritize follow-up; they also put more value on the integrations and tracking setup needed to capture those signals.

Customer 360 applies customer-health scoring to customer interactions, while churn and upsell signals support proactive engagement. This gives customer-success teams a way to use the same platform for retention and expansion, not just lead qualification. Expert-made playbooks add step-by-step guidance for responding to high-intent leads and churn risks, a practical aid for teams that want repeatable actions rather than scores alone.

Connections include HubSpot, Intercom, Stripe, Close, Outreach, and Slack, plus a JavaScript SDK for website activity tracking. Starter and Scale include REST API access. UserMotion states that it is SOC 2 certified, GDPR and CCPA compliant, conducts regular security audits, and supports SSO and customizable permissions—relevant safeguards for organizations handling customer data.

Pricing

The Free plan costs nothing, billed /Month, and supports up to 1,000 accounts with ICP scoring, intent scoring, real-time signals, and email and chat support. It is a sensible fit for small teams and startups exploring lead prioritization, but the account cap and absence of Customer 360, health scoring, and churn and upsell signals limit its reach for ongoing customer-success work.

Starter costs $199 a month, billed /Month, and raises capacity to 25,000 accounts. It adds Customer 360, customer-health scoring, churn and upsell signals, 10+ integrations, and email and chat support. Growing teams that need both lead intelligence and account-health workflows get the clearest fit here; the monthly price is a substantial jump from Free, and the plan still has a defined account ceiling.

Scale has custom pricing, billed Let's Talk. It includes unlimited users and accounts, unlimited enriched leads, and a shared Slack channel, making it the tier aimed at larger organizations that need capacity beyond Starter. A 14-day free trial requires no credit card and includes full feature access, which gives teams a way to evaluate the broader product before committing.

Platforms

UserMotion is available on web and through an API. The JavaScript SDK supports website activity tracking, while REST API access is included on Starter and Scale.

Who it's for

UserMotion suits B2B SaaS teams that want to rank leads using product behavior and fit, and teams that want customer-health, churn, and upsell signals in the same workflow. Small teams can begin on Free; growing teams with up to 25,000 accounts are better matched to Starter. Larger organizations needing unlimited users, accounts, and enriched leads should consider Scale. It is less compelling for teams that only need a narrow lead-sourcing tool or do not have product and behavioral signals to use.

Pros and cons

• Pros: Scoring draws on product usage, fit, and multiple intent and buying inputs, helping teams prioritize on more than one signal.
• Pros: Lead prioritization and customer-health workflows sit together, including churn and upsell signals and guided playbooks.
• Pros: A no-card 14-day trial includes full feature access, and Free provides real-time signals for up to 1,000 accounts.
• Cons: Starter's $199 a month price may be a high step up for small teams, even though Free has a 1,000-account limit.
• Cons: Starter is capped at 25,000 accounts; organizations needing unlimited capacity must discuss custom Scale pricing.

Alternatives

Choose Trailspark if its free plan’s 25 accounts evaluated per month and 5,000 signals per month better match a small evaluation workload. Choose Accoil if monthly active account-based pricing, with a free range of 1–10,000 MAA and a Growth plan at $50 a month, better fits your budget and usage. Unify is another freemium option, with a free plan capped at three seats, 100 records per search, and one mailbox per seat.

Prime Signal is a paid option with a $15 a month Pro plan that includes unlimited signals and events, intent-page detection, and Slack, email, and webhook alerts. Bitscale may suit teams seeking a free research workflow, with 200 credits, 2,000 monthly company or people searches, and 50,000 rows per grid. Common Room is a higher-cost paid alternative: its Essential plan is $2,500 a month billed annually and includes five seats and up to 100k contacts. Salespanel may be preferable for visitor-focused data needs, with 10,000 visitors per month included on its $99 a month plan billed annually. Clean is another paid alternative available on web and as an extension.

For category comparisons, see Product-Led Sales Software, Lead Scoring Software, and Customer Health Score Software.

Verdict

UserMotion is a strong fit for B2B SaaS teams that want one system to prioritize high-intent leads and act on customer health, churn, and expansion signals. Its broad scoring inputs and shared sales and customer-success focus are the main reasons to choose it. Look elsewhere if Starter's $199 a month price or its 25,000-account limit is a poor fit, or if your team does not need this combined workflow.