Accoil

Overview

Accoil is a B2B engagement analytics platform that translates product usage into signals for customer success, sales, and product teams. It gives teams a view of engagement at both the account and individual-user level, using behavior-based scores and segments to show how usage changes over time.

Teams configure which product behaviors matter to them. Accoil uses those behaviors to maintain engagement scores from 0 to 100 and dynamic segments for accounts and users. Teams can also set distinct activation milestones for trials, new users, and paying customers, then track ongoing value and drop-off against those milestones.

Accoil says most teams are live and seeing scores within 48 hours. It receives event data from Segment, PostHog, Amplitude, and more than 25 other sources. The service is offered through web and API access.

Key features

• Account and user scoring: Configured product behaviors feed continuously updated engagement scores on a 0–100 scale.
• Dynamic segmentation: Behavior-based groups for accounts and users update as their product usage changes.
• Activation milestones: Teams can define different milestones for trials, new users, and paying customers and follow value and drop-off over time.
• Automations: Changes in scores, segment membership, or activation signals can trigger Slack alerts, CRM updates, audience syncs, and webhook actions.
• Data connections: Listed integrations include HubSpot, Attio, Salesforce, Pipedrive, Intercom, Zendesk, Jira Service Management, Slack, Segment, PostHog, Amplitude, and RudderStack, plus a direct HTTP API. Microsoft Teams and Mixpanel are marked as coming soon.
• AI context: Scores and segments can be supplied through REST API and webhooks as structured context for AI agents and custom tools.

Pricing

Accoil has a free plan and paid plans from $50 per month. Pricing is based on Monthly Active Accounts (MAA), defined as customer accounts with at least one active user during the month; the pricing page says there are no event limits. The listed plans are:

The listed effective rates are $0.50/account for Growth and $3.00/account for Scale. Accoil offers a free trial on its engagement scores page and says no credit card is required. No trial duration is specified in the provided details.

Platforms

Accoil is available on web and through an API. Its signal sources include Segment, PostHog, Amplitude, RudderStack, and HTTP API, with ingestion also described for 25+ other sources. Scores and segments can be delivered through REST API and webhooks for use in other tools.

Who it's for

Accoil is positioned for B2B teams that need account-level views of product engagement, alongside user-level scoring and segments. Customer success, sales, and product teams can use its configured behaviors, activation milestones, and automation triggers to follow how customers adopt a product and respond to changes in use.

It may fit teams whose customer workflows already involve the listed CRMs and collaboration tools. Accoil displays SOC 2 Type 2 Certified and GDPR Attestation badges on its integrations page. For support, it lists [email protected] and says a person usually replies within a day.

Pros and cons

Pros

• Scores, segments, and activation tracking cover both accounts and individual users.
• Score changes and other engagement signals can drive alerts, CRM updates, audience syncs, and webhook actions.
• A free plan and a free trial without a required credit card provide no-cost ways to start.
• Pricing is tied to monthly active accounts, and Accoil states there are no event limits.

Cons

• Teams need to configure the product behaviors and activation milestones that define useful engagement signals.
• Pricing is organized around MAA, so teams need to understand their active customer-account count when evaluating plan fit.
• Microsoft Teams and Mixpanel are not available as listed integrations yet; both are marked as coming soon.

Alternatives

Readers comparing engagement and sales tools can also consider Bitscale, Trailspark, Unify, UserMotion, SellWizr, Common Room, Prime Signal, and Salespanel. For a broader category view, see Product-Led Sales Software.

Verdict

Accoil centers on turning configured product behaviors into usable account and user engagement signals. Its combination of continuously updated scores, changing segments, activation milestones, and automation triggers gives B2B teams several ways to act on product usage rather than simply observe it. The free plan, trial, and MAA-based pricing offer clear starting points, while teams should check that their account volumes, desired data connections, and workflows align with the plans and integrations available.