Prime Signal
Prime Signal is a paid web platform for identifying high-intent visitors through behavioral tracking and journey analysis.
What Prime Signal is
Prime Signal is a paid web platform for identifying high-intent visitors through behavioral tracking and journey analysis. Its script records page views, clicks, form submissions, scroll depth, and custom events; AI can detect intent on pricing, contact, documentation, and signup pages and create signals automatically. The service scores engagement and labels users hot, warm, or cold. Teams can record custom journeys with a point-and-click bookmarklet, then use AI-generated multi-step intent rules. Signal notifications can go to Slack, email, or webhooks. Prime Signal tracks users across sessions and can link anonymous visitors to known accounts when they identify themselves. Setup uses one script tag, with support for websites or web apps built using React, Next.js, or vanilla JavaScript. The Pro plan costs $15 a month and includes unlimited signals and events, alerts, importance scoring, and journey recording with AI analysis. A 14-day trial is available, but there is no free plan. Customers are responsible for obtaining visitor consent and providing privacy disclosures.
Good
- Tracks page views, clicks, forms, and scroll depth.
- AI detects intent on key pages.
- Signals can be sent through Slack, email, or webhooks.
- Tracks users across sessions.
- Offers a 14-day trial.
Watch out
- No free plan is available.
- Pro costs $15 a month.
- Customers handle visitor consent and privacy disclosures.
- Partial-month refunds are not provided.
Who it suits
Prime Signal is positioned for small SaaS teams seeking named, individual high-intent journeys rather than aggregated analytics. It may suit teams that can manage visitor consent and privacy disclosures.
Verdict
Prime Signal focuses on identifying and following individual high-intent journeys, with scoring, AI rules, and notification options. Its monthly subscription and customer privacy responsibilities are important considerations.
Plans and prices
From Prime Signal's own pricing page, checked 1 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Pro | $15 a month | Unlimited signals and events · AI auto-detects intent pages · Slack, email & webhook alerts · Importance scoring · Journey recording with AI analysis · monthly |
The facts
Each one read from Prime Signal's own pages, with the date it was checked.
What it does
- AI detection
- AI analyzes websites, detects high-intent visitors, and can automatically create intent signals for pricing, contact, documentation, and signup pages.checked 1 Oct 2026
- Alerts
- Signal notifications can be sent through Slack, email, or webhooks.checked 1 Oct 2026
- Compliance responsibility
- Customers are responsible for obtaining visitor consent, providing privacy disclosures, and complying with GDPR, CCPA, and other applicable regulations.checked 1 Oct 2026
- Cookie behavior
- The tracking script uses localStorage for an anonymous identifier and states that it sets no third-party cookies.checked 1 Oct 2026
- Data retention
- Event data is retained for 12 months, and account data is deleted within 30 days after account deletion except where legally required.checked 1 Oct 2026
- Identity resolution
- The service tracks users across sessions and links anonymous visitors to known accounts when they identify themselves.checked 1 Oct 2026
- Integrations
- The service includes notification integrations and uses Stripe as a payment processor and third-party email delivery services.checked 1 Oct 2026
- Journey recording
- Users can record custom journeys with a point-and-click bookmarklet, and AI creates multi-step intent rules from those actions.checked 1 Oct 2026
- Product type
- Prime Signal is an intent detection and user analytics platform for identifying high-intent users through behavioral tracking and journey analysis.checked 1 Oct 2026
- Scoring
- Prime Signal assigns importance scores based on user signals and engagement, categorizing users as hot, warm, or cold.checked 1 Oct 2026
- Security
- Prime Signal states that it uses TLS encryption in transit, encryption at rest, secure authentication, and regular security reviews.checked 1 Oct 2026
- Setup
- The service installs with one script tag and works with websites or web apps built with React, Next.js, or vanilla JavaScript.checked 1 Oct 2026
- Target customers
- Prime Signal is positioned for small SaaS teams that want named, individual high-intent user journeys instead of aggregated analytics.checked 1 Oct 2026
- Tracking
- Its tracking script records page views, clicks, form submissions, scroll depth, and custom events.checked 1 Oct 2026
Money
- Billing policy
- Subscriptions are billed monthly, cancellation takes effect at the end of the current billing period, and partial-month refunds are not provided.checked 1 Oct 2026
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