18.3
HubSpot Marketing Hub is marketing automation software for lead generation and campaign work.
Free planAndroidiOSWeb
Best Predictive Lead Scoring Software in 2026
Predictive lead scoring software estimates which leads or accounts deserve attention by applying scoring models to available signals. This category includes web tools, APIs, browser extensions, mobile apps and self-hosted options. Compare free plans, trial terms and starting prices with monthly scored-record limits. Check support for account and real-time scoring, score explanations, custom model controls and…
27.7
Free planWebAPIExtension
37.5
Gradient Works brings account scoring, territory planning, rep book management, lead routing and pipeline analytics into one system for B2B commercial sales teams.
Free planWebAPI
- 4
Trailspark
Trailspark evaluates B2B product-led growth accounts using product, marketing, CRM, warehouse, and web activity, then returns results to connected tools.
Free planWebAPI7.5From $250 a month - 5
Breadcrumbs
Breadcrumbs is a lead-scoring and revenue-acceleration platform for teams working to optimize their funnel.
Free planWebAPI7.4From $1,999 a month - 6
Common Room
Common Room is an AI-native go-to-market platform that combines customer data and buyer signals to help revenue teams prioritize and carry out work.
WebAPIExtension7.1From $2,500 a month - 7
Koala
Koala is a sales tool that uses agentic AI to help reps prioritize signals, qualify accounts, and maintain engagement from contact to close.
Free planWebExtension6.8From $200 a month - 8
UserMotion
UserMotion is a sales intelligence platform for identifying high-intent signups, prioritizing leads, and supporting personalized outreach.
Free planWebAPI6.7From $199 a month - 9
Albacross
Albacross identifies companies visiting a website, captures buying intent and supports sales and marketing outreach.
WebAPIExtension6.6From €708 a year - 10
CoreMedia CMS
CoreMedia CMS is an API-first hybrid headless content management system for enterprise omnichannel work.
AndroidiOSWebAPI6.5 - 11
Salespanel
Salespanel is visitor intelligence and data-driven marketing software for tracking visitors, leads, and customers through the buyer journey.
WebAPIExtension6.5From $99 a month - 12
Sugar Market
AndroidiOSWebAPI6.5 - 13
Demandbase
WebAPIExtension6.2 - 14
Openprise
Openprise is an AI and data orchestration platform for enterprise go-to-market teams.
WebAPI6.1From $35 a year - 15
RevSure
RevSure is a paid go-to-market AI platform for marketing, revenue, sales, and GTM engineering teams.
WebAPI6.0From $4,000 a month - 16
SalesWings
SalesWings provides buyer engagement and intent insights for sales, marketing and agent teams.
WebAPI6.0From $599 a month - 17
Tomi.ai
Tomi.ai is a predictive lead-scoring platform for performance marketers, high-ticket e-commerce, and lead-generation businesses.
WebAPI6.0From $3,000 a month - 18
D&B Hoovers
API5.9From $529 a year - 19
5.7 - 20
5.5 - 21
Endgame
Web4.7 - 224.6
- 234.4
Choosing well
Check free access and price
A free plan can help you assess a workflow before paying. Breadcrumbs, Cotera Account Scoring Agent and Gradient Works list free plans, while Albacross lists a 14-day trial from €59 per month on annual billing.
Paid starting points vary: D&B Hoovers lists $49 per month, Gradient Works $799 per month on annual billing, and Common Room $2,500 per month on annual billing. CaliberMind and Cien show pricing on request.
Match scoring volume to your pipeline
Monthly scored records indicate how much lead or account activity a plan can process. Compare that field with your expected volume and check whether moving to a paid tier changes the allowance.
Look for control and clear reasons
Account scoring and real-time scoring serve different workflows: one focuses on account-level prioritisation, while the other updates scores as signals arrive. Score explanations can help a team understand why a lead received its result.
Custom model controls matter when built-in scoring does not match your qualification rules. Intent-data scoring is another comparison point when buying signals are part of your process.
Confirm phone and browser access
Check the platform field for Android before choosing a tool for phone use. Listings can also cover iOS, web, API, browser extensions or self-hosted deployment, so match access to the way your team works.
Questions people ask
What does predictive lead scoring software do?
It assigns scores to leads or accounts using predictive models and available signals, helping teams compare prospects and decide where to focus.
Can I use these tools on Android?
Android support depends on the product. Check its platform listing for an Android app before choosing it for phone use.
Are free plans available?
Free plans are listed for Breadcrumbs, Cotera Account Scoring Agent and Gradient Works. Other products may list a trial or paid access instead.
What is real-time scoring?
Real-time scoring updates a lead or account score as new signals arrive. Compare it with account scoring when selecting a workflow.
Why do score explanations matter?
Explanations show the reasons behind a score, making it easier to review results and align them with your qualification process.