Leadfeeder

Leadfeeder identifies companies visiting a business website and helps B2B teams research accounts and decide when to follow up. It suits revenue teams that want visitor intent connected to prospecting and CRM workflows. Its free tier is a narrow way to start; the paid plans add the detail and automation that make it more useful for active sales work.

Overview

A JavaScript tracker on your site identifies visiting companies and shows what they viewed and when. From there, Leadfeeder combines company search, account lists, intent signals, and workflows with people research and CRM connections. That breadth can help teams move from anonymous company activity to follow-up, but the free tier withholds several of the details and tools needed to act on visits.

Leadfeeder offers native CRM integrations and connections to Slack, Google Ads, analytics tools, and more than 5,000 apps through Zapier. HubSpot, Salesforce, and Pipedrive support two-way CRM sync. Its Connect browser extension surfaces company and contact details in Google Chrome and Microsoft Edge.

The company says its security and privacy programs are based on ISO 27001 and ISO 27701, customer data is encrypted in transit and at rest, and its AWS infrastructure is hosted in the EU/EEA. Founded in 2012, Leadfeeder lists Helsinki among its offices.

Key features

Visitor identification and research

The website tracker links company visits to viewed pages and timing, giving sales teams context for outreach rather than just a list of accounts. Company and people search, phone numbers, email finding, and 50 monthly credits extend the research workflow. The value depends on plan: Lite lacks page-level visit detail and full company profiles, so it is a much less actionable prospecting tool.

Intent and workflow connections

Intent signals, account lists, and workflows help teams prioritize companies and route activity into existing processes. CRM integrations sync both ways with HubSpot, Salesforce, and Pipedrive. Zapier's large app connection catalog widens the options, while the native integrations and Slack support suit teams that want fewer manual handoffs.

Browser extension

The Connect extension brings company and contact details into Chrome or Edge. It is a useful companion for browser-based research, but its value is strongest alongside the website identification and account workflows rather than as a standalone visitor-tracking solution.

Pricing

Leadfeeder uses a freemium model, with paid plans starting at €79/mo billed annually and a 14-day trial. Prices below are starting prices; company identification limits are tiered on Discover, and higher plans specify additional volumes or credits.

• Lite: free, free forever. It allows unlimited users, keeps seven days of visitor history, and identifies up to 100 companies per month. It omits page-level visit detail, full company profiles, alerts, filters and saved lists, CSV export, and CRM integrations. This is best for trying basic identification, not for teams that need to qualify and route leads.
• Discover: €79 a month, billed annually. This is the entry paid plan, with tiered company identification limits. It is the lower-cost step for teams that need more than Lite, though the starting price alone does not establish a specific identification quota.
• Activate: €369 a month, billed annually. It adds verified emails and phone numbers, intent signals, B2B display campaigns, CRM automations, and AI prospect lists. This is the more relevant choice for teams combining research with active campaign and CRM work.
• Scale: €599 a month, billed annually only. It includes unlimited data exports, automatic CRM data updates, and a dedicated customer success manager. Those additions suit teams with heavier data operations and a need for dedicated support; annual billing is the only stated term.
• Enterprise: custom pricing, with custom company identification and credit volumes. It is for buyers whose required volumes need a tailored plan.

Paid plans include live chat. Discover and Activate include a shared customer success team; Scale includes a dedicated customer success manager. The free plan's user count is unlimited, but its short history and 100-company monthly cap sharply constrain sustained use.

Platforms

Leadfeeder is available on the web and through an API and browser extension. The extension supports Google Chrome and Microsoft Edge.

Who it's for

Leadfeeder is strongest for B2B revenue teams that want to identify companies visiting their site, research those accounts, and connect intent to CRM follow-up. Activate and Scale fit teams that need prospect contact details, campaign or CRM automation, exports, or more substantial support. It is less suitable for teams seeking a generous free research tool: Lite limits both visit history and monthly identification while removing several core qualification and integration features.

Pros and cons

• Pro: Two-way sync with HubSpot, Salesforce, and Pipedrive can keep lead workflows connected across systems.
• Pro: The combination of company identification, people research, intent signals, and workflows supports more of the path from visit to follow-up than identification alone.
• Pro: More than 5,000 Zapier connections and native integrations with Slack, Google Ads, and analytics tools offer multiple ways to fit into existing workflows.
• Con: Lite caps identification at 100 companies per month and history at seven days, while withholding page detail, full profiles, alerts, filters, saved lists, exports, and CRM integrations.
• Con: Activate starts at €369 a month billed annually, and Scale starts at €599 a month billed annually only, making the richer research and operations features a substantial commitment.
• Con: Discover's company identification limits are tiered, so its €79/mo billed annually starting price does not by itself tell a buyer which volume they will receive.

Alternatives

Consider RB2B if a free company-level option with Slack push and 150 monthly resolutions matters more than person-level identification, email addresses, or other integrations; its free tier lacks those features. Consider Leadberry if its free plan or web-only setup better fits your needs. Choose Albacross if you prefer a paid starting plan at €84 a month billed monthly, which includes 10 verified email credits and five verified phone credits. Snitcher is another paid visitor-identification option, with a 49.00 USD monthly plan for 0–50 unique company IDs and unlimited team members. Consider Leadinfo if its 69.00 EUR Starter plan and paid-only model fit better; its displayed plan price does not specify which billing option is selected. Visual Visitor uses custom pricing based on successful identifications, with month-to-month and annual options. Happierleads offers a white-label plan billed at $0.10 per lead, starting at 10,000 leads per month, with its own logo and domain plus API, webhooks, and MCP. Consider Nalloo for a free plan with 50 identifications per month, a full dashboard and firmographics, community support, and no credit card; its pay-as-you-go plan is €0.20 per identification.

For category comparisons, browse Visitor Identification Software, Website Visitor Identification Software, Website Visitor Tracking Software, Sales Intelligence Software, Lead Generation Software, and Sales Prospecting Software.

Verdict

Leadfeeder is a strong fit for B2B teams that can turn identified company visits into researched, CRM-connected follow-up. Its combination of visit context, contact research, intent, and workflow integrations is the main reason to choose it. Look elsewhere if you need useful page-level detail and CRM connections without moving beyond a tightly capped free tier, or if the annual cost of the richer plans is hard to justify.