Summary
RB2B identifies website visitors and sends visitor information to a CRM, Slack, or an activation platform. The company says its technology can identify up to 80% of website traffic, with person-level identification available for US-based visitors. Records can include a person’s name, LinkedIn URL, and business email, along with company details and firmographic information such as employee count, revenue, and industry. Hot Leads filters visitors by factors including company size, seniority, department, and geography, then routes matches to different integrations. RB2B lists connections such as HubSpot, Salesforce, Slack, Teams, Clay, Zapier, Apollo, and webhooks, and says it connects to over 50 apps. Setup involves adding a pixel to the website header and connecting destinations. The Free plan is 0.00 USD per free and includes company-level identification and 150 monthly resolutions, but not person-level identification, email addresses, or integrations beyond Slack. Starter is 79.00 USD per month; a 7-day trial is listed. Person-level identification is US-only. Global company-level identification through Demandbase requires consent capture for GDPR compliance.
Who it is for
RB2B may suit early-stage businesses, growth teams using a CRM, and enterprise teams that receive visitor data through webhooks. It is designed for teams seeking to identify and route website visitors to business tools.
What is good
- Routes filtered visitors to different integrations.
- Lists more than 50 app connections.
- Free plan includes 150 monthly resolutions.
- States SOC 2 Type II certification and CCPA compliance.
What to know first
- Person-level identification is limited to US visitors.
- Free plan excludes person-level identification and email addresses.
- Free plan only pushes data to Slack.
- Global company-level identification requires consent capture.
Verdict
RB2B combines visitor identification with filtering and routing to business platforms. Review the free-tier restrictions and geographic limits to see whether its identification options fit your needs.
RB2B plans and pricing
All plansCompared on lead generation software
Facts
- Product
- RB2B identifies anonymous website visitors and sends visitor data to a CRM, Slack, or an activation platform.rb2b.com · 4 Oct 2026
- Coverage
- The company says its technology can identify up to 80% of website traffic, with person-level identification for US-based visitors.rb2b.com · 4 Oct 2026
- Visitor details
- Identified visitor data can include a name, LinkedIn URL, business email, company name and domain, and firmographic information such as employee count, revenue, and industry.rb2b.com · 4 Oct 2026
- Filtering and routing
- Hot Leads filters visitors by company revenue, company size, seniority, department, category, and geography, and routes matching visitors to different integrations.rb2b.com · 4 Oct 2026
- Integrations
- RB2B lists integrations including HubSpot, Salesforce, Slack, Teams, Clay, Zapier, Apollo, and webhooks, and says it connects to over 50 apps.rb2b.com · 4 Oct 2026
- Use cases
- RB2B describes its intended users as early-stage businesses, growth-stage teams using a CRM, and enterprise teams that ingest its feed via webhook.rb2b.com · 4 Oct 2026
- Geographic limit
- Person-level identification is US-only; company-level identification through Demandbase is global, and RB2B says consent capture is required for global company-level identification to comply with GDPR.rb2b.com · 4 Oct 2026
- Security
- RB2B states that it is SOC 2 Type II certified and CCPA compliant.rb2b.com · 4 Oct 2026
- Data practices
- RB2B says it does not resell customer data and does not use customer data to train third-party models.rb2b.com · 4 Oct 2026
- Monitoring
- RB2B says it is monitored 24/7 and uses Amazon Inspector for automated, continuous vulnerability management.rb2b.com · 4 Oct 2026
- Support
- The pricing page lists a self-serve knowledge base and AI chat and email support across its plans, with human escalation also listed.rb2b.com · 4 Oct 2026
- Setup
- RB2B says setup involves installing its pixel in the website header and connecting it to Slack or Teams and a CRM.rb2b.com · 4 Oct 2026
- Free tier limits
- The free plan includes company-level identification and 150 monthly resolutions, but excludes person-level identification and other integrations besides Slack.rb2b.com · 4 Oct 2026
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Sources
- rb2b.com/security· checked 4 Oct 2026
- rb2b.com/who-are-you· checked 4 Oct 2026
- rb2b.com· checked 4 Oct 2026
- rb2b.com/integrations· checked 4 Oct 2026
- rb2b.com/pricing· checked 4 Oct 2026