Factors.ai
7.7#1 in sales prospecting softwareFrom $199 a monthFree planWebAPI
VisitFactors.ai vs Leadfeeder
Leadfeeder
7.6#2 in sales prospecting softwareFrom €79 a monthFree planWebAPIExtension
VisitWhat both publish
| Fact | Factors.ai | Leadfeeder |
|---|---|---|
| API authentication | API requests use bearer authentication with a project-specific private token and return 401 when the token is missing or invalid. | Developers can use API keys or OAuth 2.0, with OAuth recommended for multi-user or production integrations needing scoped permissions. |
| CRM integrations | Official integrations include HubSpot, Salesforce, Leadsquared and Zoho, with company, deal, account or opportunity synchronization options. | Native integrations include Salesforce, Pipedrive, HubSpot, Microsoft Dynamics and Zoho. |
| Founded | 2019 | Crunchbase states that Leadfeeder was founded in 2012 and based in Helsinki, Finland. |
| Headquarters | Wilmington, Delaware, United States | The company lists Dealfront Group GmbH dba Leadfeeder at Durlacher Allee 73, Karlsruhe, Germany, with a Finland office in Helsinki. |
| Integrations | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. | Leadfeeder lists native CRM integrations and integrations with Slack, Google Ads, analytics tools, and more than 5,000 apps through Zapier. |
| Product | Factors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website. | Leadfeeder identifies companies visiting a business website and shows what they view and when to follow up. |
| Public API | The Account Journey API is a GET endpoint at api.factors.ai that returns chronological user activities for an account domain with date, event and user filters. | The unified API supports company and contact operations, filtered web visits and custom feeds, list/tag/custom-field management, and IP enrichment. |
Factors.ai plans
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
Leadfeeder plans
- LiteFree
- Discover€79 a month
- Activate€369 a month
- Scale€599 a month
- EnterprisePriced on request
Pick Factors.ai if…
Factors.ai is aimed at demand-generation marketers, CMOs, and sales teams at startups and enterprises that prioritize company-level web intent and buyer engagement. It may suit teams seeking account-level signals rather than person-level visitor identification.
Pick Leadfeeder if…
Leadfeeder suits B2B revenue teams seeking to identify visiting companies and develop leads using intent signals, contact details, and CRM synchronization. The browser extension may suit users who want company and contact details in Chrome or Edge.