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Factors.ai vs Singular

Factors.ai

7.7#1 in sales prospecting softwareFrom $199 a month
Free planWebAPI
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Singular

8.1#1 in email marketing analytics software$0.05 one-time
Free planAndroidiOSWebAPI
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What both publish

FactFactors.aiSingular
AttributionIts analytics includes funnel, event, advertising, content, SEO and multi-touch attribution analysis.Its mobile attribution features include click and impression tracking, re-engagement tracking, an SDK, and SKAdNetwork support.
Founded20192014
HeadquartersWilmington, Delaware, United StatesPalo Alto, California, United States
IntegrationsThe integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com.Singular provides a partner integration directory with a searchable partner browser.
ProductFactors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website.Singular describes itself as an end-to-end marketing platform for unifying data, measuring ROI, and scaling growth with AI.

Factors.ai plans

  • FreeFree
  • Lite$199 a month
  • Basic$6,000 a year
  • Growth$20,000 a year
  • Enterprise$30,000 a year

Singular plans

  • FreeFree
  • Growth$0.05, paid once
  • EnterprisePriced on request

Pick Factors.ai if…

Factors.ai is aimed at demand-generation marketers, CMOs, and sales teams at startups and enterprises that prioritize company-level web intent and buyer engagement. It may suit teams seeking account-level signals rather than person-level visitor identification.

Pick Singular if…

Singular may suit marketing teams in areas such as gaming, travel, e-commerce, finance and food and drink that need attribution and campaign analytics. It also serves agencies and other listed customer groups.

Charts they share