Ruler Analytics
Ruler Analytics is a web platform that connects marketing activity with leads, opportunities, sales, pipeline, and revenue.
What Ruler Analytics is
Ruler Analytics is a web platform that connects marketing activity with leads, opportunities, sales, pipeline, and revenue. It tracks customer journeys and conversions through first-party tracking and conversion tags, then links marketing touchpoints to sales reporting and marketing tools. Attribution includes multi-touch, data-driven, and impression approaches, with first-click, last-click, time-decay, linear, and position-based models. Marketing mix modelling covers modelled ROAS, online and offline channels, diminishing-returns forecasting, and a budget scenario planner. Reports can segment results by channel, campaign, keyword, device, country, CRM opportunity, revenue stage, and customer journey. Integrations include Google Ads, Google Analytics, Salesforce, HubSpot, Shopify, Snowflake, Tableau, and Zapier. Ruler serves B2B, B2C, and D2C businesses, including lead-generation and ecommerce organizations. Paid plans scale with traffic and requirements: Small is 400.00 USD monthly, Medium 668.00 USD, Large 1326.00 USD, and Advanced 2000.00 USD.
Good
- Offers multi-touch attribution
- Includes marketing mix modelling
- Connects to major advertising and CRM tools
- Segments reports across journey dimensions
- Phone, email, and live-chat support
Watch out
- No free plan
- Plans scale with traffic and requirements
- Small plan costs 400.00 USD monthly
- Advanced plan costs 2000.00 USD monthly
Who it suits
Ruler Analytics suits B2B, B2C, and D2C organizations measuring leads, ecommerce activity, sales, and revenue. It is aimed at teams needing attribution, marketing mix modelling, and CRM-connected reporting.
Verdict
Ruler Analytics combines journey tracking, attribution, marketing mix modelling, and revenue reporting for organizations that need connected measurement. Its broad integrations and reporting dimensions come with paid plans whose pricing rises with traffic and product requirements.
Plans and prices
From Ruler Analytics's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Small | $400 a month | Up to 10k monthly visits · First Party Data Platform · Integration & Activation · Multi-touch Attribution · $400/month monthly; $360/month annual |
| Medium | $668 a month | Up to 50k visits/mo · Advanced Segmentation · Data-Driven & Impression Attribution · $668/month monthly; $601/month annual |
| Large | $1,326 a month | Up to 100k visits/mo · Advanced Segmentation · Data-Driven & Impression Attribution · $1326/month monthly; $1193/month annual |
| Advanced | $2,000 a month | From 100k visits/mo · Marketing mix modelling · AI Agent – Analyst & Media Planner · $2000/month monthly; $1800/month annual |
The facts
Each one read from Ruler Analytics's own pages, with the date it was checked.
What it does
- Attribution
- The platform offers multi-touch, data-driven, and impression attribution, including first-click, last-click, time-decay, linear, and position-based models.checked 5 Oct 2026
- Data location
- The client privacy notice says client and contact data will not be transferred outside the EEA without first seeking client approval.checked 5 Oct 2026
- Data protection
- The client privacy notice says Ruler acts as a processor for contact data processed to deliver services and processes that data according to client data instructions.checked 5 Oct 2026
- First-party tracking
- Ruler tracks customer journeys and conversions using first-party tracking and conversion tags.checked 5 Oct 2026
- Integrations
- Listed integrations include Google Ads, Google Analytics, Salesforce, HubSpot, Shopify, Snowflake, Tableau, and Zapier.checked 5 Oct 2026
- Intended customers
- Ruler says it serves B2B, B2C, and D2C businesses, including lead-generation and ecommerce organizations.checked 5 Oct 2026
- Marketing mix modelling
- Its MMM features include modelled ROAS, online and offline channels, diminishing-returns forecasting, and a budget scenario planner.checked 5 Oct 2026
- Pricing limits
- Pricing is indicative and scales with monthly traffic volumes and product, data, and integration requirements.checked 5 Oct 2026
- Purpose
- Ruler combines marketing measurement solutions to show how marketing affects leads, opportunities, sales, pipeline, and revenue.checked 5 Oct 2026
- Reporting
- Reports can segment by channel, campaign, keyword, device, country, CRM opportunity and revenue stages, and customer journey.checked 5 Oct 2026
- Revenue activation
- Ruler connects marketing touchpoints to sales reporting and pushes revenue data to marketing reporting tools.checked 5 Oct 2026
- Support
- Pricing plans list phone, email, and live-chat support, a dedicated customer success manager, and white-glove onboarding.checked 5 Oct 2026
The company
- Headquarters
- Liverpool, United Kingdomchecked 28 Sep 2026
Alternatives to Ruler Analytics
- 1
Factors.ai
Free planWebAPI7.7From $199 a month - 2
MaxIQ
Free planAndroidiOSWebAPI7.5Free plan - 3
RevenueGrid
AndroidiOSWebExtension7.4From $30 a month - 4
RevOps
Free planWebAPI7.4From $75 a month - 5
Dreamdata
Free planWebAPIExtension6.9Free plan - 6
Forma.ai
AndroidiOSWeb6.9