Tenjin

Tenjin is a mobile measurement and analytics platform for app teams running paid user-acquisition campaigns. It is best suited to teams that want attribution, campaign reporting and automation in one toolkit; teams that need multi-touch attribution should look elsewhere.

Overview

Tenjin attributes paid campaigns to mobile-app installs, with a single-touch model and a seven-day journey window. It also supports revenue and offline-data attribution, but not multi-touch attribution, so it is a better fit for teams that value focused campaign measurement over comparing credit across several interactions. Organic installs do not count toward conversion limits, keeping the bill tied to paid acquisition.

Reporting covers lifetime value, ROAS, ROI, cohorts and retention, alongside SKAdNetwork. The broader toolkit includes deferred deeplinking, data export, fraud prevention, server-to-server integration, custom callbacks, LiveOps campaigns and ad mediation ROI. This combination can reduce the need to assemble separate tools for measurement and campaign operations, although the single-touch model remains a meaningful limitation for more complex attribution needs.

Key features

Tenjin connects with Meta, Google Ads, TikTok, Mintegral, AppLovin, Unity Ads, Apple Ads, ironSource, Snapchat and Amazon Ads. Teams building their own analytics or workflows get full raw-data access, a prediction suite, ad-fraud analysis and unlimited access to campaign-management and reporting-metrics APIs. The Campaign Management API can create, read, update and delete apps, channels, campaigns and callbacks.

Event-based API data is near real-time, while spend and ad-revenue data update every two to three hours depending on ad-network updates. That distinction matters for teams automating time-sensitive reports: event activity is fresher than the cost and revenue figures used to assess campaign returns.

The Unity SDK supports iOS and Android. Official plugins are available for React Native, Ionic Capacitor, Flutter and Unreal, with unofficial plugins for Game Maker Studio, Corona, Godot, Cordova and Cocos. Tenjin states that it has completed ISO 27001 and SOC 2 Type 2 audits and complies with CCPA and GDPR.

Pricing

Tenjin uses a conversion-based freemium model. Its definition of a conversion is an install attributed to a paid user-acquisition campaign; organic installs are not limited or charged.

• All-Inclusive Free: free, billed Free Forever, for 2,000 conversions/month, then $0.04 per additional conversion. It includes all-inclusive access, monthly post-payment and no annual contract. This suits small teams establishing their measurement workflow, but the low monthly cap can make it a short runway for growing paid campaigns.
• All-Inclusive Paid S: $200 a month, billed $0.02 / conversion, with 10,000 conversions/month and additional conversions at ≤ $0.03. It includes all Tenjin products and can be cancelled anytime, making it the entry paid tier for teams ready to scale beyond the free cap.
• All-Inclusive Paid M: $400 a month, billed $0.016 / conversion, with 25,000 conversions/month and additional conversions at ≤ $0.03. It includes all Tenjin products and can be cancelled anytime; the higher allowance and lower stated per-conversion rate suit larger acquisition volumes.
• All-Inclusive Paid L: $700 a month, billed $0.014 / conversion, with 50,000 conversions/month and additional conversions at ≤ $0.03. It includes all Tenjin products and can be cancelled anytime, for teams whose monthly campaign volume makes the expanded cap relevant.
• Enterprise: custom pricing with flexible billing options and the lowest price per conversion. It includes the entire analytical suite, dedicated instant-messaging support and UA consulting; a trial is available upon request. This tier is aimed at large teams with complex requirements.

All plans include help-center, email and instant-messaging support, while Enterprise adds dedicated instant-messaging support and UA consulting. A free trial is available, and the Enterprise trial can be requested. The standard paid tiers share the same product access, so the principal distinction between them is monthly price and conversion allowance.

Platforms

Tenjin supports Android, iOS, web and API. Its Unity SDK covers both mobile operating systems, and plugins extend support to several game and app development frameworks.

Who it's for

Tenjin is a sensible choice for mobile app and game teams tracking paid installs across multiple ad networks, particularly those that want reporting, raw data and campaign-management APIs alongside attribution. Small teams can start on the free plan; medium-sized teams scaling acquisition can move to a paid conversion tier, while large teams needing custom solutions are the stated audience for Enterprise. It is less suitable when multi-touch attribution is a requirement.

Pros and cons

• Pro: A broad set of acquisition analytics and operational features—including LTV, ROAS, retention, fraud prevention, LiveOps campaigns and ad mediation ROI—supports more than basic install counting.
• Pro: Organic installs are excluded from conversion limits, and the free plan includes all-inclusive access up to 2,000 paid conversions/month.
• Pro: Full raw-data access and unlimited reporting-metrics and campaign-management API access give teams room to build reporting and automate campaign administration.
• Con: Single-touch attribution and a seven-day journey window do not provide multi-touch credit analysis.
• Con: The free tier charges $0.04 per conversion beyond its 2,000 monthly allowance, while paid tiers also have conversion caps and charge for additional volume.
• Con: Spend and ad-revenue API data can lag event-based data by two to three hours, which limits how current those figures are for monitoring.

Alternatives

For a broader starting point, browse Marketing Attribution Software or Game LiveOps Software.

• Branch Universal Ads is worth considering if you prefer a paid product with a free trial and need support across more desktop platforms; its Basics trial caps ad partners, data partner webhooks and ad partner postbacks at three each.
• Kochava may suit teams seeking a freemium option with Windows support; its Foundation plan is $500 a month and includes 33K conversions/month.
• Singular offers a freemium alternative with a Free plan at no cost, billed per conversion, for 15,000 paid conversions and no credit card required.
• Open Attribution is another freemium option, with hosted and self-hosted platforms.
• Zobrx is a freemium alternative for web and API platforms.
• AdWyse is a freemium web-based alternative.
• Dreamdata is a freemium option for API and web platforms; its Free plan is free and includes five seats.
• Triple Whale offers a Free plan with 10 users and 12 months of data storage and retention.

Verdict

Choose Tenjin if you need mobile paid-install attribution backed by a wide analytics toolkit, broad ad-network integrations and APIs for reporting and campaign operations. Its free entry point and tiered conversion allowances make it practical to start and scale, but the lack of multi-touch attribution is the clearest reason to choose another platform.