Zobrx

Zobrx is a marketing measurement platform that brings attribution, media-mix modeling, geo-lift testing and Amazon clean-room analytics into one service. It is best for teams measuring several channels and looking beyond click-based credit; its free tier is narrow, while paid plans put firm ceilings on tracked spend and accounts.

The breadth is its clearest advantage, but it will be more than a basic reporting setup needs. Teams that require completed SOC 2 Type II or ISO 27001 certification should also look elsewhere for now.

Overview

Zobrx combines multi-touch attribution with Marketing Mix Modeling (MMM), geo-lift incrementality testing and Amazon Marketing Cloud clean-room analytics. That range lets marketers examine performance through several measurement approaches rather than depend on one attribution model.

Alongside first-click, last-click, time-decay and position-based attribution, it offers Markov-chain removal-effect and Shapley value models. Comparing these approaches can help teams consider how credit changes across a customer journey; businesses that only need a basic first- or last-click view may not benefit from the added complexity.

Key features

Several ways to measure marketing

The daily Bayesian MMM uses channel saturation curves, geo decomposition and long-tail ad-stock decay, and is rebuilt every 24 hours. That provides a regularly refreshed modeling approach alongside attribution. Geo-lift tests use synthetic-control methods to choose matched control regions and report results at 95% confidence, making them relevant to teams seeking an incrementality measure rather than attribution alone.

Amazon Marketing Cloud clean-room analytics supports privacy-safe SQL against Amazon impression-level data for path-to-purchase and cross-device questions. Its scope is specifically tied to Amazon data, so it is not a general-purpose clean room for every channel.

Connections, exports and security

The integrations page lists more than 92 connectors spanning advertising, analytics, CRM, ecommerce, messaging, warehouses and AI. A public REST API, webhooks and SDKs for Python, Node.js, PHP and Go give teams options for moving data into other systems; those interfaces are most useful when a standard connector is not enough.

Zobrx says credentials and personally identifiable information are encrypted at rest with AES-256-GCM, and data is encrypted in transit with TLS 1.3. It says its Groq and Gemini endpoints use enterprise no-retention contracts and customer data is not used for training. GDPR, CCPA/CPRA and India DPDP 2023 are marked compliant, while SOC 2 Type II is in audit and ISO 27001 is in progress. Organizations that require the latter certifications to be complete should treat that status as a meaningful limitation.

Pricing

Zobrx has a free plan and a 14-day free trial with no credit card required; it says customers can cancel at any time. The trial is a way to assess the service before paying, but the free plan itself is limited to a small Shopify setup.

All listed paid monthly prices are billed annually, so they are not month-to-month rates. Choose by expected tracked spend as well as seat and account needs: a lower price can stop being suitable when its quota is reached.

Platforms

Zobrx supports web and API access. The API, webhooks and language-specific SDKs are useful for teams integrating measurement data into their own workflows, while the platform list does not include mobile or desktop apps.

Who it's for

Zobrx is a strong candidate for marketing teams that need attribution alongside MMM, incrementality testing or Amazon-specific clean-room analysis, and that can match a plan’s spend and account limits. Smaller Shopify users can start with the free tier, though its one seat and 30-day history leave little room for shared, longer-term analysis. Teams seeking only basic click reporting, or those that need completed SOC 2 Type II or ISO 27001 certification, are better served elsewhere.

Pros and cons

• Pros: Attribution, daily refreshed MMM and geo-lift testing cover distinct measurement questions in one platform.
• Pros: More than 92 connectors plus API, webhooks and four SDKs give teams several paths for connecting and exporting data.
• Pros: The free plan supports up to 3 Shopify stores, making it possible to begin without a paid subscription.
• Cons: Free access is limited to one seat and 30 days of data, which restricts collaboration and historical analysis.
• Cons: Starter, Growth and Scale cap tracked spend and ad accounts, so growing operations may need a higher tier.
• Cons: SOC 2 Type II remains in audit and ISO 27001 is in progress, which may not meet some procurement requirements.

Alternatives

Compare marketing attribution software if you want to review more category options. Choose Kochava if its Android, iOS, Windows and web platform coverage matters; its Foundation plan is $500 a month billed monthly and includes 33K conversions per month.

Singular may suit teams that prefer conversion-based pricing: its free plan includes 15,000 paid conversions, and Growth is $0.05 per contact billed per conversion. Dreamdata is another free-plan option, with five seats and two months of user history on its Free plan.

Consider SegmentStream when a per-project measurement scope without a seat cap fits better; its scope and price are set after discovery. Airbridge is an alternative for teams wanting a $40 a month Core Plan with 500K data points included, then $0.0001 per data point, two third-party integrations and no annual contract.

Branch Universal Ads is another paid alternative with a free trial. CaliberMind offers an enterprise-priced platform with unlimited users and sessions. Wicked Reports may fit teams seeking revenue-oriented measurement; its Measure plan is $499 a month for $0–$2,500,000 annual revenue and includes FunnelVision, cohort and LTV reports, and major ad platform, standard cart and standard CRM integrations.

Verdict

Choose Zobrx if your team needs multiple forms of marketing measurement, especially attribution paired with MMM or geo-lift testing, and its spend and account caps fit your operation. Its broad toolkit and integration options are the main reasons to choose it; the narrow free tier, annual-billed paid plans and certifications still in progress are the main reasons to look elsewhere.