
Zobrx
Summary
Zobrx combines multi-touch attribution, Marketing Mix Modeling, geo-lift incrementality testing, and clean-room analytics for marketing measurement. Its attribution choices include Markov-chain removal-effect and Shapley value models, along with first-click, last-click, time-decay, and position-based approaches. The daily Bayesian Marketing Mix Model uses channel saturation curves, geo decomposition, and long-tail ad-stock decay, and is rebuilt every 24 hours. Geo-lift tests use synthetic-control methods to select matched control regions and report results at 95% confidence. Amazon Marketing Cloud clean-room analytics supports privacy-safe SQL on Amazon impression-level data for path-to-purchase and cross-device questions. Zobrx lists more than 92 connectors across advertising, analytics, CRM, ecommerce, messaging, warehouses, and AI. Data export options include a public REST API, webhooks, and SDKs for Python, Node.js, PHP, and Go. The service offers a free plan and a 14-day free trial with no credit card required. Paid plans start at $79.00 per month billed annually. Zobrx lists GDPR, CCPA/CPRA, and India DPDP 2023 compliance; SOC 2 Type II is in audit and ISO 27001 is in progress.
Who it is for
Zobrx suits marketing teams seeking attribution, modeling, incrementality testing, and clean-room analytics in one service. Its free plan is limited to three Shopify stores, 30 days of data, and one team seat.
What is good
- Offers several multi-touch attribution models.
- Rebuilds its Bayesian MMM every 24 hours.
- Geo-lift results are reported at 95% confidence.
- Lists more than 92 connectors.
- Provides a public REST API and SDKs.
What to know first
- Free plan is limited to three Shopify stores.
- Starter costs $79.00 per month billed annually.
- SOC 2 Type II is in audit; ISO 27001 is in progress.
Verdict
Zobrx combines several approaches to marketing measurement, with export options and a free tier for a small Shopify setup. Paid plans start at $79.00 per month billed annually, and some listed security certifications remain in progress.
Zobrx plans and pricing
All plansCompared on marketing attribution software
Facts
- Product
- Zobrx combines multi-touch attribution, Marketing Mix Modeling, geo-lift incrementality testing and clean-room analytics.zobrx.com · 3 Oct 2026
- Marketing Mix Modeling
- Its daily Bayesian MMM uses channel saturation curves, geo decomposition and long-tail ad-stock decay, and is rebuilt every 24 hours.zobrx.com · 3 Oct 2026
- Incrementality
- Geo-lift tests use synthetic-control methods to select matched control regions and report 95%-confidence results.zobrx.com · 3 Oct 2026
- Privacy analytics
- Amazon Marketing Cloud clean-room analytics supports privacy-safe SQL against Amazon impression-level data for path-to-purchase and cross-device questions.zobrx.com · 3 Oct 2026
- Integrations
- The integrations page lists 92+ connectors across advertising, analytics, CRM, ecommerce, messaging, warehouses and AI.zobrx.com · 3 Oct 2026
- Data export
- Zobrx offers a public REST API, webhooks, and SDKs for Python, Node.js, PHP and Go.zobrx.com · 3 Oct 2026
- Security
- The security page says data is encrypted with AES-256-GCM at rest for credentials and PII, and TLS 1.3 in transit.zobrx.com · 3 Oct 2026
- Compliance
- The page lists GDPR, CCPA/CPRA and India DPDP 2023 as compliant; SOC 2 Type II is in audit and ISO 27001 is in progress.zobrx.com · 3 Oct 2026
- AI data handling
- Zobrx says its Groq and Gemini endpoints use enterprise no-retention contracts and customer data is never used for training.zobrx.com · 3 Oct 2026
- Support
- The Growth plan includes priority chat and Slack support, while Scale includes a dedicated Customer Success Manager.zobrx.com · 3 Oct 2026
- Trial
- Zobrx advertises a 14-day free trial with no credit card required and cancellation at any time.zobrx.com · 3 Oct 2026
Company
- Founded
- 2024zobrx.com · 23 Sept 2026
- Headquarters
- Noida, Uttar Pradesh, Indiazobrx.com · 23 Sept 2026
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Sources
- zobrx.com/features/attribution· checked 3 Oct 2026
- zobrx.com/integrations· checked 3 Oct 2026
- zobrx.com/security· checked 3 Oct 2026
- zobrx.com/pricing· checked 3 Oct 2026


