SegmentStream
SegmentStream is a marketing measurement engine for teams analyzing performance across channels and allocating budgets.
What SegmentStream is
SegmentStream is a marketing measurement engine for teams analyzing performance across channels and allocating budgets. Its methods include cross-channel and predictive attribution, CRM funnel attribution, marginal analytics, incrementality testing, server-side conversion tracking, and automated budget allocation. It also lists identity graph and self-reported reattribution capabilities. Integrations cover analytics, advertising, CRM, commerce, and data platforms such as Google Analytics 4, Adobe Analytics, Google Ads, Meta Ads, Salesforce, Shopify, BigQuery, Snowflake, and Databricks. Customers can connect compatible AI clients, including Claude and Cursor, through MCP using their own AI subscription. Data can be stored in a customer’s BigQuery project or in an isolated SegmentStream-hosted Google Cloud dataset in a selected US or EU region. SegmentStream states it encrypts data in transit and at rest and does not use customer marketing data, prompts, or interaction logs to train general-purpose AI models. Pricing is scoped after discovery and varies with channels, data volume, and expert involvement; the company does not sign BAAs.
Good
- Includes cross-channel, predictive, and CRM funnel attribution.
- Supports incrementality testing and marginal analytics.
- Lists integrations across analytics, advertising, CRM, and data warehouses.
- Offers customer BigQuery or hosted storage options.
- Tailored setup and ongoing expert guidance are included.
Watch out
- Pricing is provided after discovery, not as a fixed published price.
- The company does not sign BAAs.
- AI clients require customers’ own subscriptions.
Who it suits
It suits marketing teams seeking attribution, incrementality analysis, or budget allocation across channels and data sources. Organizations that require a BAA should note that SegmentStream does not sign them.
Verdict
SegmentStream brings a broad set of marketing measurement methods together with warehouse and platform integrations. Its custom-scoped pricing and lack of BAAs are important considerations before evaluating fit.
Plans and prices
From SegmentStream's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| SegmentStream measurement platform | Priced on request | Capabilities and price scoped after discovery; per project; no seat cap; scope based on channels, data volume, and expert involvement |
The facts
Each one read from SegmentStream's own pages, with the date it was checked.
What it does
- AI access
- SegmentStream connects to Claude, Cursor, and other compatible AI clients through MCP, and customers use their own AI subscription.checked 4 Oct 2026
- AI data use
- The company states that it does not use customer marketing data, prompts, or interaction logs to train general-purpose AI models.checked 4 Oct 2026
- Compliance
- The trust page lists GDPR, UK GDPR, CCPA, PIPEDA, LGPD, and Swiss DPA coverage, with Standard Contractual Clauses included in its DPA for relevant international transfers.checked 4 Oct 2026
- Contract limit
- The pricing FAQ states that SegmentStream does not sign BAAs.checked 4 Oct 2026
- Custom connectors
- The company says it can build a connector for platforms with an API and can import data through Google Sheets, a data warehouse, or webhooks where needed.checked 4 Oct 2026
- Integrations
- Listed integrations include Google Analytics 4, Adobe Analytics, Heap, Amplitude, Google Ads, Meta Ads, TikTok Ads, Salesforce, HubSpot, Shopify, BigQuery, Snowflake, and Databricks.checked 4 Oct 2026
- Measurement methods
- The platform lists identity graph, cross-channel attribution, predictive attribution, self-reported reattribution, CRM funnel attribution, marginal analytics, automated budget allocation, incrementality testing, and server-side conversion tracking.checked 4 Oct 2026
- Pricing limit
- SegmentStream does not publish a fixed price on its current pricing page; it says price is proposed after discovery and varies by channels, data volume, and expert time.checked 4 Oct 2026
- Purpose
- SegmentStream is a marketing measurement engine for cross-channel attribution, incrementality experiments, marginal analytics, automated budget allocation, and AI-assisted analysis.checked 4 Oct 2026
- Security
- SegmentStream states it encrypts data in transit and at rest, uses least-privilege role-based access controls and audit logging, and hosts infrastructure on Google Cloud Platform.checked 4 Oct 2026
- Storage options
- Customers can use their own BigQuery project for self-hosted storage or SegmentStream-hosted storage in an isolated Google Cloud dataset in a selected US or EU region.checked 4 Oct 2026
- Support and onboarding
- Each engagement includes tailored setup and ongoing expert guidance, and the pricing page describes priority response with agreed SLAs and security review.checked 4 Oct 2026
The company
- Company history
- SegmentStream says it started in 2018.checked 4 Oct 2026
- Founded
- 2018checked 23 Sep 2026
Alternatives to SegmentStream
- 1
Kochava
Free planAndroidiOSWebAPI8.2From $500 a month - 2
Singular
Free planAndroidiOSWebAPI8.1$0.05 one-time - 3
Tenjin
Free planAndroidiOSWebAPI8.1From $2,000 a year - 4
Triple Whale
Free planAndroidiOSWebAPI8.1From $219 a month - 5
Adjust
Free planAndroidiOSWebAPI7.7Free plan - 6
Factors.ai
Free planWebAPI7.7From $199 a month