
SegmentStream
5.3#38 in marketing attribution softwareWebAPISelf-hosted
Visit
| Fact | SegmentStream | Singular |
|---|---|---|
| Founded | 2018 | 2014 |
| Integrations | Listed integrations include Google Analytics 4, Adobe Analytics, Heap, Amplitude, Google Ads, Meta Ads, TikTok Ads, Salesforce, HubSpot, Shopify, BigQuery, Snowflake, and Databricks. | Singular provides a partner integration directory with a searchable partner browser. |
| Security | SegmentStream states it encrypts data in transit and at rest, uses least-privilege role-based access controls and audit logging, and hosts infrastructure on Google Cloud Platform. | Singular states that data is encrypted at rest using AES 256 and that it supports 2FA and SSO. |
It suits marketing teams seeking attribution, incrementality analysis, or budget allocation across channels and data sources. Organizations that require a BAA should note that SegmentStream does not sign them.
Singular may suit marketing teams in areas such as gaming, travel, e-commerce, finance and food and drink that need attribution and campaign analytics. It also serves agencies and other listed customer groups.