Kochava

Overview

Kochava is a marketing measurement and optimization platform for advertisers and publishers. It suits teams that need attribution across apps and connected channels, with a separate set of tools for publisher outcomes. Its broad coverage is a strength, though the free plan’s 10K monthly conversion ceiling and paid entry price make plan fit an important part of the decision.

Advertisers can configure omnichannel attribution, deep links, media cost aggregation, analytics and reporting, and real-time ad fraud detection. Publishers can use Atlas Performance for outcomes measurement, performance optimization, audience intelligence, lift studies, and dashboards for ad operations and sales teams.

Measurement spans mobile, web, connected TV, game consoles, desktop, and virtual reality. Kochava lists 4,500+ media partner and vendor integrations, and self-attributing network integrations are available even on Free App Analytics. The company was founded in 2011 and is headquartered in Sandpoint, Idaho.

It belongs on shortlists for Marketing Attribution Software and Mobile App Analytics Software, particularly when measurement needs extend beyond mobile apps.

Key features

Attribution and measurement

Multi-touch attribution, a 30-day journey window, offline data attribution, and revenue attribution give marketing teams several ways to connect campaigns with outcomes. Deep linking and media cost aggregation add campaign context, while analytics, reporting, and real-time fraud detection support ongoing optimization. This breadth is useful for teams managing multiple channels; teams seeking only basic app reporting may not need the full scope.

Publisher tools and integrations

Atlas Performance combines publisher outcome measurement with performance optimization, audience intelligence, and lift studies. Its ad operations and sales dashboards address publisher workflows alongside measurement, making Kochava relevant to both sides of the advertising relationship. SDK support covers iOS, Android, Windows and Xbox One, Flutter, Unity, ReactNative, tvOS, Cordova, OTT, and Web, with API references also available.

Data warehouse export supports moving measurement data into a team’s broader analysis workflow. Kochava also supports lifetime install deduplication, while lifetime data retention options are available with Enterprise plans. The Free App Analytics agreement states that the service is ISO 27001-certified and audited by a qualified third party.

Pricing

Kochava offers a free plan, paid subscriptions, and free trials. Foundation costs $500 a month, billed monthly, and includes 33K conversions per month. Annual prepayment options are also available. It is the practical step up for teams that exceed Free App Analytics’ conversion allowance and can use the additional monthly capacity; its ticket support has a 24-hour response time.

Enterprise costs $2,000 a month, billed monthly, and includes 200K MAU per month. Annual prepayment options are available, and enterprise plans can instead be billed by attributed conversion volume or monthly active users. The higher tier makes sense for larger measurement volumes and teams that need a dedicated Client Success Team, which has a 4-hour response time. Its lifetime data retention options are also relevant to organizations with longer retention needs.

Free App Analytics has no listed price and includes up to 10K conversions per month. It preserves access to self-attributing network integrations, but some SmartLinks functionality is unavailable. That makes it a useful starting point for lower-volume app measurement, provided the cap and SmartLinks limitation suit the work. The free plan and Foundation include support tickets with a 24-hour response time. Review the conversion basis carefully: Foundation is priced around conversions, while Enterprise can use either attributed conversion volume or monthly active users.

Platforms

Kochava lists Android, iOS, web, Windows, and API platforms. Its SDK coverage also includes Flutter, Unity, ReactNative, tvOS, Cordova, OTT, and Xbox One. The measurement channels extend to connected TV, game consoles, desktop, and virtual reality, giving cross-device teams broader reach than a mobile-only tool.

Who it's for

Kochava is best suited to advertisers, agencies, and ad networks or adtech vendors that need attribution and optimization across multiple channels, as well as publishers that want outcome measurement and audience intelligence. The 4,500+ integrations and broad SDK support favor teams with varied media and product environments. Smaller teams with fewer than 10K monthly conversions can start free, but should confirm that the SmartLinks limitation does not block a core workflow. Teams needing more capacity should weigh the $500 monthly Foundation entry against their conversion volume.

Pros and cons

• Broad cross-channel measurement: Coverage from mobile and web through connected TV, desktop, game consoles, and virtual reality suits campaigns spread across device types.
• Strong integration reach: 4,500+ media partner and vendor integrations, including self-attributing networks on the free plan, can accommodate varied advertising stacks.
• Useful publisher capabilities: Atlas Performance combines measurement, optimization, audience intelligence, lift studies, and operational dashboards.
• Clear free-plan ceiling: Free App Analytics stops at 10K conversions per month, and some SmartLinks functionality is unavailable, so growing or link-dependent teams may need a paid tier.
• Material paid entry cost: Foundation starts at $500 a month; that price is difficult to justify for a team that does not need its 33K monthly conversions or broader measurement scope.

Alternatives

Choose Branch Universal Ads if its free trial and support for macOS are a better fit, and a paid service without a free plan suits your budget. Its Basics trial limits ad partners, data partner webhooks, and ad partner postbacks to three each, so those caps matter to teams testing multiple integrations.

Tenjin is worth comparing for a free-forever option with 2,000 free conversions per month and $0.04 per additional conversion. That lower free allowance may suit smaller volumes, while Kochava’s free tier allows up to 10K conversions.

Consider Adjust if its Base plan’s 18,000 annual conversions and 1,500 monthly conversions align more closely with your expected volume, or if you need to compare its Core plan’s volume discounts. Its plans have no listed price, while Kochava Foundation has a published monthly price.

Singular offers a free tier with 15,000 paid conversions and no credit card required, making it a comparison point for teams whose volume fits that allowance. Open Attribution is another option for readers considering a hosted or self-hosted attribution product.

Zobrx may fit Shopify teams looking for store-focused reporting: its free plan covers up to three stores, 30 days of data, one team seat, basic reporting, and email support. AdWyse is aimed at ad-account and order tracking, with a free plan covering one ad account, 100 orders per month, 30 days of history, and a basic ROAS dashboard.

Dreamdata offers a free plan with five seats, two months of user history, three stage models, two notifications, and one sync. It is a comparison option for teams evaluating a bounded free plan with seat and workflow limits.

Verdict

Kochava is a strong choice for advertisers and publishers that need measurement across channels, extensive partner integrations, and tools tailored to both sides of ad performance. The free plan is a useful entry point at up to 10K conversions monthly, but its SmartLinks restriction and the 500.00 USD monthly Foundation price narrow its appeal for smaller teams. Choose Kochava when its breadth and capacity match a real cross-channel need; look elsewhere if a lower-volume free allowance or a narrower, more focused workflow is the priority.