Adjust
7.7#2 in ad tech softwareFree planFree planAndroidiOSWebAPI
VisitAdjust vs Kochava
What both publish
| Fact | Adjust | Kochava |
|---|---|---|
| Data retention | Adjust states that customer data is deleted from its database within 60 days after contract termination. | Kochava says its platform supports lifetime install deduplication and that lifetime data retention options are available with Enterprise plans. |
| Deep linking | TrueLink creates branded deep links that route users to destinations inside apps across channels. | SmartLinks supports contextual and deferred deep links, including QR codes and routing users to app content after installation. |
| Founded | 2012 | 2011 |
| Fraud prevention | The Fraud Prevention Suite rejects fraudulent installs in real time and returns rejection reasons to partners. | Kochava says machine-learning fraud controls detect and block fraudulent installs and post-install events in real time. |
| Integrations | Adjust maintains a certified marketplace covering ad networks, analytics platforms, data-management tools and solution agencies. | Kochava advertises thousands of integrations with ad networks, publishers, DSPs, martech vendors, CRMs, analytics systems and data warehouses. |
| Rating on G2 | 4.5 out of 5 from 405 reviews. | 4.1 out of 5 from 136 reviews. |
Adjust plans
- BaseFree
- CorePriced on request
- EnterprisePriced on request
Kochava plans
- Free App AnalyticsFree
- Foundation$500 a month
- Enterprise$2,000 a month
- Free App Analytics®—
Pick Adjust if…
Adjust suits app marketing teams that need attribution and reporting across multiple platforms. Teams considering Core or Enterprise should account for contact-sales pricing and the paid Growth Solutions add-ons.
Pick Kochava if…
It suits advertisers, publishers, agencies, partners, and ad networks or adtech vendors seeking marketing measurement or optimization tools.