18.2
Kochava helps advertisers measure and optimize marketing across connected devices, and offers publishers tools for measuring and improving outcomes.
Free planAndroidiOSWeb
Best Ad Tech Software in 2026
Ad tech software helps plan and run advertising, work with audience data, choose ad formats, automate campaigns and track conversions. The category includes tools for app mediation, measurement, commerce media, data management and ad buying. If you use a Xiaomi, Redmi or POCO phone, check for an Android app before choosing. Compare web, API, iOS, Windows and extension access, then review targeting, automation,…
27.7
Adjust is an attribution and analytics suite for app marketers measuring, optimizing, and growing marketing across platforms.
Free planAndroidiOSWeb
37.3
Google Ad Manager App Mediation routes mobile app ad requests through eligible third-party networks in sequence, ordering them by expected yield.
Free planAndroidiOSWeb
- 4
MarinOne
MarinOne is a SaaS platform for measuring, managing, and optimizing search, social, and eCommerce advertising.
WebAPIExtension6.9From $500 a month - 5
Permutive
Permutive brings together a data clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders.
AndroidiOSWeb6.6 - 6
Snapchat Ads
Snapchat Ads is an advertising platform for businesses seeking to reach audiences with varied ad formats, audience targeting, and campaign controls.
AndroidiOSWebAPI6.1 - 7
6.0 - 8
Reddit
AndroidiOSWeb6.0 - 9
Lotame TV DMP
Lotame TV DMP is web software for television stations and advertisers planning, selling, measuring, and validating TV campaigns.
Web5.9 - 10
Quantcast
Quantcast is an AI-powered advertising platform for planning campaigns, reaching audiences, and measuring results across channels.
WebAPI5.9 - 11
The Trade Desk
The Trade Desk is a demand-side platform for planning, running, and measuring programmatic digital advertising campaigns.
WebAPI5.9 - 12
AppsFlyer OneLink
AndroidiOSWeb5.4 - 13
Yahoo DSP
Yahoo DSP is a demand-side platform for advertisers and agencies buying ad space across other companies’ sites and apps.
WebAPI5.4 - 14
Skai
Web5.3 - 15
Simpli.fi
Web5.1 - 16
StackAdapt
Web5.0 - 174.9
- 18
Kevel
Web4.8 - 194.8
- 20
DoubleVerify
Web4.7 - 214.6
Choosing well
Check phone access first
Check whether the service has an Android app if you need to manage campaigns from a Xiaomi, Redmi or POCO phone. Platform coverage in this category can also include web, API, iOS, Windows and browser extensions.
A web or API platform may suit a desktop workflow, while an extension can support browser-based tasks. Confirm the access type that matches your work.
Compare free and paid terms
Look for a free plan when you want to start without a subscription. A free trial can provide time to assess a paid service before committing.
Review the paid-from price and billing model. Pricing may be listed as a monthly amount or provided on request, so check the provider's terms before budgeting.
Match the advertising workflow
Compare supported ad formats, audience-targeting options and campaign automation. These details show whether a service fits the way you build and manage campaigns.
For app-focused work, review conversion tracking and app mediation support. Data management and commerce-media tools may address different parts of the advertising process.
Review tracking and data needs
Conversion tracking can help connect campaigns with results. Check how the service handles the tracking functions your workflow requires.
If audience data is central to your work, compare data-management and targeting features alongside platform access and billing terms.
Questions people ask
Can I use ad tech software on Android?
Check the platform details for an Android app before choosing. Services may instead provide web, API, iOS, Windows or extension access.
Are free plans available?
A free plan is available from items in this category. Paid services may show pricing on request, while others list a starting price or trial.
What should I compare between ad tech tools?
Compare free plan, paid-from price, platform focus, ad formats, audience targeting, campaign automation, conversion tracking and billing model.
Do these services offer free trials?
A free trial is available from items in this category. Check the individual service terms for trial length and what access it includes.
What billing models are used?
The category includes free, freemium and paid pricing models. Paid pricing may be published as a starting monthly amount or provided on request.