Yahoo DSP

What Yahoo DSP is

Yahoo DSP is a demand-side platform for advertisers and agencies buying ad space across other companies’ sites and apps. It supports campaign planning, audience targeting, creative, curation, optimization and measurement across Connected TV, native, audio, digital out-of-home and display. Audience tools combine Yahoo, third-party and advertiser first-party data to create people-based or contextual segments. Planning features include cross-screen TV, digital out-of-home, supply-path and audience insights. Yahoo Blueprint supports forecasting and optimization across the campaign lifecycle. Advertisers can connect their own agents through MCP or APIs, use Yahoo DSP agents, or combine the approaches; the DSP Agent Network also connects advertisers with partner AI agents. The REST API supports programmatic management of campaigns, targeting, deals and reports. Audio campaigns can use Spotify music and podcast inventory, alongside partners including iHeartMedia, SiriusXM, Acast and Libsyn. Yahoo describes TalonPro as an always-on ad-fraud avoidance solution and says third-party verification providers may also be used. Pricing is available on request; Yahoo directs prospective customers to contact its team.