17.1
AdRoll is a platform for managing social media and programmatic advertising campaigns across channels.
Free planWebAPI
Best Cross-Channel Advertising Software in 2026
Cross-channel advertising software helps plan, run and measure campaigns across supported advertising channels. Compare campaign automation, conversion tracking and creative management before choosing a tool. For Android users, check for a dedicated Android app before signing up. The listed platform options are web, API and extension, so confirm how the service works on your phone or tablet.
27.0
Amazon Marketing Cloud (AMC) is a cloud-based clean room for analyzing advertising signals and building audiences.
Free planWebAPI
36.9
MarinOne is a SaaS platform for measuring, managing, and optimizing search, social, and eCommerce advertising.
WebAPIExtension
- 4
Teikametrics
Free planWeb6.4From $179 a month - 5
Basis DSP
Basis DSP gives media buyers a platform to plan, buy, and manage programmatic campaigns across inventory, audiences, and data.
WebAPIExtension6.2 - 6
Perpetua
Web6.2From $695 a month - 7
Quantcast
Quantcast is an AI-powered advertising platform for planning campaigns, reaching audiences, and measuring results across channels.
WebAPI5.9 - 8
The Trade Desk
The Trade Desk is a demand-side platform for planning, running, and measuring programmatic digital advertising campaigns.
WebAPI5.9 - 9
Adobe Advertising Creative
Adobe Advertising Creative is a self-service platform for building and automating personalised advertising experiences.
WebAPI5.7 - 10
Smartly
Web5.6 - 11
Yahoo DSP
Yahoo DSP is a demand-side platform for advertisers and agencies buying ad space across other companies’ sites and apps.
WebAPI5.4 - 12
Skai
Web5.3 - 13
Simpli.fi
Web5.1 - 14
StackAdapt
Web5.0 - 154.9
- 164.9
- 174.9
- 18
Quartile
Web4.9 - 19
Viant DSP
Web4.9 - 20
AdConsole
Web4.8 - 214.8
- 22
Adform FLOW
Web4.7 - 23
Shopometry
Web4.7 - 244.6
- 254.6
Choosing well
Check pricing and access
Compare free plans, free trials and paid starting prices. Pricing may be listed as free, available as a plan, offered for a trial period or provided on request.
For example, AdRoll and Amazon Marketing Cloud list free plans, while MarinOne lists a 30-day trial and a starting price.
Match channel and account limits
Review supported channels and the maximum number of channels or ad accounts the software can handle. These limits help match a tool to your campaign structure.
Ask for exact limits when pricing is provided on request, as shown for tools such as AdConsole, Basis DSP and Mediaocean Prisma.
Compare automation and tracking
Look at campaign automation and conversion tracking together. Automation can affect how campaigns are managed, while conversion tracking shows how results are recorded.
Check the comparison fields for both capabilities before selecting a platform.
Review creative and API needs
If your workflow includes producing or organising ads, compare creative management support. API access matters when you need to connect the service with another system.
Confirm whether access is through the web, an API or an extension, and check for Android access separately.
Questions people ask
Can I find a free plan?
Free plans are available from tools in this category, including AdRoll and Amazon Marketing Cloud. Check the individual listing for current terms.
Are free trials available?
A free trial is available from tools in this category. MarinOne lists a 30-day trial; confirm trial terms with the product listing.
What platforms are listed?
The category lists web, API and extension platforms. Check the individual tool for the access method it supports.
What should I compare besides price?
Compare supported channels, campaign automation, conversion tracking, creative management, API access, maximum channels and maximum ad accounts.