AdRoll
7.1#1 in cross-channel advertising softwareFree planFree planWebAPI
VisitAdRoll vs Yahoo DSP
What both publish
| Fact | AdRoll | Yahoo DSP |
|---|---|---|
| Audience targeting | Audience tools include website, mobile-app, ecommerce-store and contact-list segments, AI lookalikes, contextual targeting and more than 2,000 syndicated third-party audiences for US customers. | Its audience builder combines Yahoo, third-party and advertiser first-party data to create people-based or contextual segments. |
| Integrations | Listed integrations include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, Facebook, Instagram, TikTok, Pinterest, Amazon, Bing, Google Ads, LinkedIn, Snapchat, X/Twitter, Mailchimp, ActiveCampaign, Salesforce, HubSpot and Google Analytics. | The DSP Agent Network connects advertisers with partner AI agents, with launch partners including Kochava, Liquid Advertising, Mobian, Newton Research, Pacvue, PMG and Samba. |
| Product | AdRoll unites social media and programmatic advertising to manage cross-channel campaigns from one platform. | Yahoo DSP is a demand-side platform that helps advertisers and agencies buy ad space across other companies’ sites and apps. |
AdRoll plans
- Account-Based RetargetingFree
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced Package—
- Managed Services AdsPriced on request
- Managed Services Advanced Package—
Yahoo DSP plans
No prices published.
Pick AdRoll if…
AdRoll suits teams coordinating advertising across social platforms and the open web. It may also suit advertisers seeking cross-channel campaign automation and reporting.
Pick Yahoo DSP if…
It is aimed at advertisers and agencies managing campaigns across multiple digital advertising channels. Its API and agent options may also suit teams seeking programmatic campaign management or AI-agent connections.