Permutive

Score6.3

Rank#4 of 31

Free planNo

Runs onAndroid, iOS, Web

Summary

Permutive brings together a data clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders. Its data platform can take first-party information from sites, apps, or CDPs and build a real-time audience graph. Users can form audiences from behavioral, contextual, and demographic data, combining cohort, identity, and contextual signals for targeting. The clean room allows collaboration with more than 150 publishers without moving data, sharing personally identifiable information, or writing code. Advertisers can activate through more than 150 publishers and SSPs using a single Deal ID. The clean room runs on existing cloud platforms including Google Cloud, Snowflake, Databricks, and Azure. Permutive lists connections spanning identity, contextual providers, SSPs, CDPs, cloud platforms, ad servers, DSPs, curation marketplaces, and social media. The company says its Edge technology processes data on-device and that its vertical publisher processing complies with GDPR, CCPA, and other global regulations. Pricing is on request; there is no free plan or free trial.

Who it is for

Permutive is aimed at publishers, advertisers, agencies, and retail media leaders who need audience data collaboration and activation. It may suit teams seeking clean-room collaboration across publisher and cloud partners without transferring data.

What is good

Builds a real-time audience graph from first-party data.
Creates audiences from behavioral, contextual, and demographic data.
Clean-room collaboration includes more than 150 publishers.
Supports activation through publishers and SSPs with a single Deal ID.
Runs on several existing cloud platforms.

What to know first

Pricing is available on request.
There is no free plan or free trial.
Automatic collection of supported identifiers is currently web-only.
Advertisers must bid above publisher-defined floor prices.

Verdict

Permutive combines audience building, clean-room collaboration, and activation across a broad partner ecosystem. Its on-request pricing, lack of a free trial, and web-only limit for automatic supported-identifier collection are important constraints to weigh.

Compared on data management platforms

Collection methods: first-party data, contextual signals, identity and partner data, custom events, surveys, tracking pixels and off-site collectionspermutive.com
Audience segmentation: Yespermutive.com
Lookalike modeling: Yespermutive.com
Real-time activation: Yespermutive.com
Activation destinations: SSPs, DSPs, ad servers, curation marketplaces, social media and premium publisherspermutive.com

Facts

Platform: Permutive unifies clean room, curation, and first-party data activation in one privacy-first platform for publishers, advertisers, agencies, and retail media leaders.permutive.com · 1 Oct 2026
Data management: Its data management platform ingests first-party data from sites, apps, or CDPs and builds a real-time audience graph.permutive.com · 1 Oct 2026
Data clean room: Permutive’s clean room enables collaboration with more than 150 publishers without moving data, sharing PII, or writing code.permutive.com · 1 Oct 2026
Activation: Advertisers can activate across more than 150 publishers and SSPs using a single Deal ID.permutive.com · 1 Oct 2026
Cloud integrations: The clean room runs on existing cloud platforms including Google Cloud, Snowflake, Databricks, and Azure.permutive.com · 1 Oct 2026
Partner integrations: Permutive connects with identity providers, contextual providers, SSPs, CDPs, cloud platforms, ad servers, DSPs, curation marketplaces, and social media.permutive.com · 1 Oct 2026
AI features: Permutive uses AI for workflow efficiency, insight-driven decisions, opportunity recommendations, and audience modeling.permutive.com · 1 Oct 2026
Privacy processing: Permutive says all data processing for its vertical publisher solution happens on-device and complies with GDPR, CCPA, and other global data regulations.permutive.com · 1 Oct 2026
Security audits: Permutive successfully completed SOC 2 and SOC 3 audits covering security controls for its system.permutive.com · 1 Oct 2026
Implementation: Permutive says most publishers can be up and running within 30 to 60 days with minimal disruption.permutive.com · 1 Oct 2026
Support: Implementation for vertical publishers is supported by a dedicated team tailored to goals such as audience extension, data monetization, or advertiser collaboration.permutive.com · 1 Oct 2026
Identity limits: Permutive’s auto-collection of supported identifiers is currently available only for web, with app and CTV support planned for later deployment.changelog.permutive.com · 1 Oct 2026
Pricing: Permutive does not currently list pricing plans publicly, and pricing information must be obtained from the vendor.trustradius.com · 1 Oct 2026
Company: Permutive was founded in 2014 by Joe Root and Tim Spratt.permutive.com · 1 Oct 2026
What it does: Permutive unifies data clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders.permutive.com · 1 Oct 2026
Clean room: The Data Clean Room enables advertisers to collaborate with more than 150 premium publishers without sharing personally identifiable information, moving data, or writing code.permutive.com · 1 Oct 2026
Audience targeting: Permutive combines cohort, identity, and contextual data signals for precision targeting at scale.permutive.com · 1 Oct 2026
Partner ecosystem: Permutive lists integrations across identity, data, NLP, activation, SSP, DSP, ad-server, curation-marketplace, social-media, CDP, and cloud-platform categories.permutive.com · 1 Oct 2026
Media channels: The platform supports audience data across desktop, mobile, connected TV, and linear channels.permutive.com · 1 Oct 2026
Privacy model: Permutive says its patented Edge technology processes data directly on the device instead of relying on third-party cookies or invasive tracking.permutive.com · 1 Oct 2026
Security: Permutive's Data Clean Room keeps data in the customer's cloud environment with no data transfers required, and the company describes the environment as hardened and secure.permutive.com · 1 Oct 2026
Compliance: Permutive says it completed SOC 2 and SOC 3 audits covering security controls against unauthorized physical and logical access.permutive.com · 1 Oct 2026
Privacy compliance: Permutive states that it participates in the IAB Europe Transparency & Consent Framework under vendor ID 361 and maintains industry-standard security procedures.permutive.com · 1 Oct 2026
Buying limit: Publishers define their own floor prices for Permutive deals, so advertisers must bid above each applicable floor to access scale.advertiser.permutive.com · 1 Oct 2026