Permutive
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VisitPermutive vs Piano DMP
What both publish
| Fact | Permutive | Piano DMP |
|---|---|---|
| Activation | Advertisers can activate across more than 150 publishers and SSPs using a single Deal ID. | Segments created in Audience are available for targeting in Piano Activation, and Composer can use them for tests and personalized experiences. |
| Headquarters | London, UK | Philadelphia, United States |
| Pricing | Permutive does not currently list pricing plans publicly, and pricing information must be obtained from the vendor. | The product page offers a request-a-demo call to action; it does not state a price. |
| Security | Permutive's Data Clean Room keeps data in the customer's cloud environment with no data transfers required, and the company describes the environment as hardened and secure. | Piano says its Information Security Management System is based on ISO/IEC 27001:2022 and its systems use secure data centers with local and regional redundancy. |
| Support | Implementation for vertical publishers is supported by a dedicated team tailored to goals such as audience extension, data monetization, or advertiser collaboration. | The Composer integration must be configured by Piano Client Service or Support, and the documentation directs customers to [email protected] for help with Analytics account mapping. |
Pick Permutive if…
Permutive is aimed at publishers, advertisers, agencies, and retail media leaders who need audience data collaboration and activation. It may suit teams seeking clean-room collaboration across publisher and cloud partners without transferring data.
Pick Piano DMP if…
Piano Audience suits digital businesses that use customer data for personalization, analytics, and exports to other systems. It may fit teams that need to combine anonymous and known profiles or build segments from web, app, and other data.